Creating the customer-driven car company / Karl E. Ludvigsen.
By: Ludvigsen, Karl E
.
Material type: 
BookPublisher: London : Society of Automotive Engineers ; International Thomson Business Press, 1996Description: 182 p. : ill. ; 26 cm.ISBN: 0412737604 ; 1560918519 .Subject(s): Automobile industry and trade -- Management | Consumer satisfactionDDC classification: 629.222068 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 629.222068 (Browse shelf(Opens below)) | 1 | Available | 00075714 | ||
| General Lending | MTU Bishopstown Library Lending | 629.222068 (Browse shelf(Opens below)) | 1 | Available | 00075715 |
Enhanced descriptions from Syndetics:
The car industry is witnessing an irreversible transition from the sellers market of the 1980s to the buyers market of the 1990s and beyond. Throughout the world customers are taking control of car companies. Executives and mangers are realizing that a new approach to all their customers can provide a vital competitive advantage. Creating the customer-driven car company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.
Includes bibliographical references (p. 171-175) and index.
Introduction -- The buyers' market for cars - customers take command -- Reason for urgency: car business transformation -- Customer-driven car research and development -- Customer-driven car design -- Customer-driven car production -- Customer-driven car selling -- Customer-driven car servicing -- Customer-driven car-owner communications -- Coping with the customer-driven challenge.