Creating the customer-driven car company /
Ludvigsen, Karl E.
Creating the customer-driven car company / Karl E. Ludvigsen. - London : Society of Automotive Engineers ; International Thomson Business Press, 1996. - 182 p. : ill. ; 26 cm.
Includes bibliographical references (p. 171-175) and index.
Introduction -- The buyers' market for cars - customers take command -- Reason for urgency: car business transformation -- Customer-driven car research and development -- Customer-driven car design -- Customer-driven car production -- Customer-driven car selling -- Customer-driven car servicing -- Customer-driven car-owner communications -- Coping with the customer-driven challenge.
0412737604 1560918519
96038879
Automobile industry and trade--Management.
Consumer satisfaction.
629.222068
Creating the customer-driven car company / Karl E. Ludvigsen. - London : Society of Automotive Engineers ; International Thomson Business Press, 1996. - 182 p. : ill. ; 26 cm.
Includes bibliographical references (p. 171-175) and index.
Introduction -- The buyers' market for cars - customers take command -- Reason for urgency: car business transformation -- Customer-driven car research and development -- Customer-driven car design -- Customer-driven car production -- Customer-driven car selling -- Customer-driven car servicing -- Customer-driven car-owner communications -- Coping with the customer-driven challenge.
0412737604 1560918519
96038879
Automobile industry and trade--Management.
Consumer satisfaction.
629.222068