MTU Cork Library Catalogue

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Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., 2000Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Cincinnati, Ohio : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8342.
Marketing research essentials / Carl McDaniel and Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
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