MTU Cork Library Catalogue

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Market research in travel and tourism / Paul Brunt.

By: Brunt, Paul.
Material type: materialTypeLabelBookPublisher: Oxford ; Boston : Butterworth-Heinemann, 1997Description: xvi, 196 p. : ill ; 24 cm. + pbk.ISBN: 0750630825.Subject(s): Tourism | Marketing researchDDC classification: 338.4791
Contents:
What is research? -- Market research methods -- Planning a project -- Selecting a sample -- Designing a questionnaire -- Collecting the data -- Dealing with the data -- Writing up and presenting the results.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 338.4791 (Browse shelf(Opens below)) 1 Available 00016340
Total holds: 0

Enhanced descriptions from Syndetics:

Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry.

Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results.

Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project.

Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth.


Targeted directly to tourism students
Gives precise guidelines for doing research
Thorough use of exercises and case studies

Bibliography: (pages 191-194) and index.

What is research? -- Market research methods -- Planning a project -- Selecting a sample -- Designing a questionnaire -- Collecting the data -- Dealing with the data -- Writing up and presenting the results.

Table of contents provided by Syndetics

  • What is research?
  • Market research methods
  • Planning a project
  • Selecting a sample
  • Designing a questionnaire
  • Collecting the data
  • Dealing with the data
  • Writing up and presenting the results
  • Glossary
  • Bibliography
  • Index

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