Market research in travel and tourism /
Brunt, Paul.
Market research in travel and tourism / Paul Brunt. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xvi, 196 p. : ill ; 24 cm. + pbk.
Bibliography: (pages 191-194) and index.
What is research? -- Market research methods -- Planning a project -- Selecting a sample -- Designing a questionnaire -- Collecting the data -- Dealing with the data -- Writing up and presenting the results.
0750630825
97185345
Tourism
Marketing research.
338.4791
Market research in travel and tourism / Paul Brunt. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xvi, 196 p. : ill ; 24 cm. + pbk.
Bibliography: (pages 191-194) and index.
What is research? -- Market research methods -- Planning a project -- Selecting a sample -- Designing a questionnaire -- Collecting the data -- Dealing with the data -- Writing up and presenting the results.
0750630825
97185345
Tourism
Marketing research.
338.4791