MTU Cork Library Catalogue

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Marketing research essentials / Carl McDaniel and Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing ethics : an international perspective / Bodo B. Schlegelmilch.

by Schlegelmilch, Bodo B.

Material type: book Book; Format: print Publisher: London ; Boston : International Thomson Business Press, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Sustainable marketing : managerial-ecological issues / Donald A. Fuller.

by Fuller, Donald A.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Sales forecasting management / John T. Mentzer and Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.818.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Marketing communications classics / Maureen Fitzgerald and David Arnott.

by Arnott, David, 1952- | Fitzgerald, Maureen.

Material type: book Book; Format: print Publisher: London : Business Press/Thomson Learning, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Consortium on green design and manufacturing : a multi-disciplinary research and educational partnership between industry, government and academia / Engineering Systems Research Centre ; compiled by Paul Sheng ; combined research reports 1994-1996

by University of California. Engineering Systems Research Centre | Sheng, Paul.

Material type: book Book; Format: print Publisher: Berkeley, CA : Engineering Systems Research Centre, University of California, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.408.
The IEBM encyclopedia of marketing / edited by Michael J. Baker.

by Baker, Michael John.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8003.
Focus on the future : the coming boom in direct marketing. Volume 1, Analysis. Volume 2, Data / Gerard O'Neill ; sponsored by Telecom Eireann, The Irish Trade Board, An Post, AIB Telephone Banking, TMS (Ireland) Ltd., The IDMA.

by O'Neill, Gerard, 1959- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Irish Direct Marketing Association, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.872.
Marketing management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School of Management.

Material type: book Book; Format: print Publisher: London : MacMillan, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Contemporary issues in marketing / Martin Evans and Luiz Moutinho.

by Evans, Martin (Martin J.) | Moutinho, Luiz.

Material type: book Book; Format: print Publisher: London : MacMillan, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing financial services / Arthur Meidan.

by Meidan, Arthur, 1936-.

Material type: book Book; Format: print Publisher: London : MacMillan, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
Marketing case studies / Jon Sutherland and Nigel Gross.

by Sutherland, Jonathan | Gross, Nigel.

Material type: book Book Publisher: London : Pitman, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Making art pay / Bernard Denvir & Howard Gray.

by Denvir, Bernard, 1917- | Gray, Howard.

Material type: book Book; Format: print Publisher: Oxford : Phaidon, 1989Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 700.681.
Marketing for a full house : complete guide to profitable hotel-motel operational planning / C. DeWitt Coffman ; edited by Helen J. Recknagel.

by Coffman, C. DeWitt (Charles DeWitt) | Recknagel, Helen Johnston.

Material type: book Book; Format: print Publisher: Ithaca, N.Y. : School of Hotel Administration, Cornell University, 1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.4791.
Public relations for marketing management / Frank Jefkins.

by Jefkins, Frank William.

Material type: book Book Publisher: London : MacMillan, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
A marketing opportunity for agricultural products : beyond the farm gate / McKinsey & Company ; commissioned by the Bank of Ireland.

by McKinsey and Company | Bank of Ireland.

Material type: book Book; Format: print Publisher: London : McKinsey & Company, 1977Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.80963.
Marketing in the hospitality industry / Ronald A. Nykiel..

by Nykiel, Ronald A.

Edition: 2nd ed.Material type: book Book Publisher: New York : Van Nostrand Reinhold, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 647.940688.
The U.K. market : a profile / Marketing Institute.

by Marketing Institute (Ireland).

Material type: book Book; Format: print Publisher: [Dublin] : Marketing Institute, [1989]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83942.
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