What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / Lynn Ferrari.
By: Ferrari, Lynn.
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : CIT, 2012Description: 98 pages ; 30 cm.Subject(s): Fashion merchandising
| Consumer behavior | Public relationsDDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2012.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00158999 |
Total holds: 0
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Thesis (M.A.) - Cork Institute of Technology, 2012.
Bibliography: p. 71-74.