What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity /
Ferrari, Lynn.
What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / Lynn Ferrari. - Cork : CIT, 2012. - 98 pages ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2012.
Bibliography: p. 71-74.
Fashion merchandising.
Consumer behavior.
Public relations.
THESES PRESS
What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / Lynn Ferrari. - Cork : CIT, 2012. - 98 pages ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2012.
Bibliography: p. 71-74.
Fashion merchandising.
Consumer behavior.
Public relations.
THESES PRESS