What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / (Record no. 94226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00886nam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrari, Lynn. |
| 245 10 - TITLE STATEMENT | |
| Title | What is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / |
| Statement of responsibility, etc. | Lynn Ferrari. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cork : |
| Name of publisher, distributor, etc. | CIT, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 98 pages ; |
| Dimensions | 30 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | M.A. - Public Relations with New Media |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.A.) - Cork Institute of Technology, 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 71-74. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion merchandising. |
| 9 (RLIN) | 108034 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 44528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 41646 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1108831x |
| b | 161010 |
| c | 130528 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 130528 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ie |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | MTU Bishopstown Library | MTU Bishopstown Library | Thesis | 28/05/2013 | 25.00 | THESES PRESS | 00158999 | 20/11/2017 | 1 | 25.00 | 20/11/2017 | Reference |