The effectiveness of food tourism branding : the case of Kinsale, the gourmet capital of the South / Lisa O'Riordan
By: O'Riordan, Lisa [author.].
Material type:
BookSeries: MBS - Management & Marketing.Publisher: Cork : Cork Institute of Technology, 2011Description: 171 pages : illustrations, charts ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Tourism and gastronomy
| Hospitality industry -- Marketing | Branding (Marketing) | Kinsale (Ireland) -- TourismDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2011. Summary: Kinsale is a small fishing village in West Cork. During the summer months, the population increases from three thousand to over twelve thousand, due to the influx of tourists. This may be attributed, in no small way, to Kinsale's reputation as the gourmet capital of Ireland. Kinsale has been at the core of Ireland's food circles for many years, and has successfully branded itself as a food tourism destination. Despite Ireland's long association with agriculture, food tourism is a relatively unknown concept in the country. Food tourism includes visiting food producers, attending food festivals, restaurants and specific locations for food tasting or experiencing the attributes of specific food. Food tourism as a market in Ireland is valued at over two billion euros. There is much potential for regions in Ireland to grow this significantly. Literature on food tourism, such as branding regions as food centres, is a growing area. Traditonally, it seems Ireland has held an inferiority complex in relation to food. Much evidence now exists to suggest that this is changing. There are certain key tourist market
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00158236 |
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Thesis (MBS) - Cork Institute of Technology, 2011.
Includes bibliographical references.
Kinsale is a small fishing village in West Cork. During the summer months, the population increases from three thousand to over twelve thousand, due to the influx of tourists. This may be attributed, in no small way, to Kinsale's reputation as the gourmet capital of Ireland. Kinsale has been at the core of Ireland's food circles for many years, and has successfully branded itself as a food tourism destination. Despite Ireland's long association with agriculture, food tourism is a relatively unknown concept in the country. Food tourism includes visiting food producers, attending food festivals, restaurants and specific locations for food tasting or experiencing the attributes of specific food. Food tourism as a market in Ireland is valued at over two billion euros. There is much potential for regions in Ireland to grow this significantly. Literature on food tourism, such as branding regions as food centres, is a growing area. Traditonally, it seems Ireland has held an inferiority complex in relation to food. Much evidence now exists to suggest that this is changing. There are certain key tourist market