MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02225nam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IE-CoMTU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221212122500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Riordan, Lisa, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effectiveness of food tourism branding : |
| Remainder of title |
the case of Kinsale, the gourmet capital of the South / |
| Statement of responsibility, etc. |
Lisa O'Riordan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cork : |
| Name of publisher, distributor, etc. |
Cork Institute of Technology, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
171 pages : |
| Other physical details |
illustrations, charts ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
MBS - Management & Marketing. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (MBS) - Cork Institute of Technology, 2011. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Kinsale is a small fishing village in West Cork. During the summer months, the population increases from three thousand to over twelve thousand, due to the influx of tourists. This may be attributed, in no small way, to Kinsale's reputation as the gourmet capital of Ireland. Kinsale has been at the core of Ireland's food circles for many years, and has successfully branded itself as a food tourism destination. Despite Ireland's long association with agriculture, food tourism is a relatively unknown concept in the country. Food tourism includes visiting food producers, attending food festivals, restaurants and specific locations for food tasting or experiencing the attributes of specific food. Food tourism as a market in Ireland is valued at over two billion euros. There is much potential for regions in Ireland to grow this significantly. Literature on food tourism, such as branding regions as food centres, is a growing area. Traditonally, it seems Ireland has held an inferiority complex in relation to food. Much evidence now exists to suggest that this is changing. There are certain key tourist market |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism and gastronomy. |
| 9 (RLIN) |
101731 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
80881 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
92256 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Kinsale (Ireland) |
| General subdivision |
Tourism. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1103340x |
| b |
160916 |
| c |
120214 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
120214 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
ie |
| h |
4 |