MTU Cork Library Catalogue

The application of social marketing in increasing blood donation among donors and non donors : the case of third level students / John Healy.

By: Healy, John.
Material type: materialTypeLabelBookSeries: MBS - Management and Marketing.Publisher: Cork : Cork Institute of Technology, 2010Description: v, 174 p. ; 30 cm. + CD ROM 4 3/4 in.Subject(s): Social marketing | Blood donors -- Psychology | Public health | Health promotionDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2010.
List(s) this item appears in: Masters Theses | Published by CIT

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