Normal view
MARC view
Social marketing (Topical Term)
This authority is not used in any records.
Used for/see from:
- Cause related marketing
- Marketing, Social
- Social cause marketing
See also:
- Broader heading: Marketing
Work cat.: Fine, S.H. Social marketing, c1990.
Dict. of marketing, 1988.
Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing)
LC database, April 21, 1989.
LC database, Feb. 3, 1999 (cause related marketing)
Web. 3; IAC
Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.