The application of social marketing in increasing blood donation among donors and non donors : the case of third level students /
Healy, John.
The application of social marketing in increasing blood donation among donors and non donors : the case of third level students / John Healy. - Cork : Cork Institute of Technology, 2010. - v, 174 p. ; 30 cm. + CD ROM 4 3/4 in. - MBS - Management and Marketing .
CD to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references.
Social marketing.
Blood donors--Psychology.
Public health
Health promotion.
THESES PRESS
The application of social marketing in increasing blood donation among donors and non donors : the case of third level students / John Healy. - Cork : Cork Institute of Technology, 2010. - v, 174 p. ; 30 cm. + CD ROM 4 3/4 in. - MBS - Management and Marketing .
CD to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references.
Social marketing.
Blood donors--Psychology.
Public health
Health promotion.
THESES PRESS