The use of social marketing messages in an anti-tobacco context : an investigation of Irish female adolescents / Barry Griffin.
By: Griffin, Barry.
Material type:
BookSeries: MBS - Management and Marketing.Publisher: Cork : CIT, 2010Description: v, 177, [54] p. ; 30 cm. + hbk.Subject(s): Social marketing
| Behavior modification | Word-of-mouth advertising | Smoking -- Prevention -- Ireland | Smoking -- Government policy -- Ireland | Smoking -- Health aspects | Teenage girls -- Tobacco use -- Ireland | Smoking cessationDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2010.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00156654 | ||
| General Lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00156656 |
Total holds: 0
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Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references p. [50-54]