The use of social marketing messages in an anti-tobacco context : an investigation of Irish female adolescents /
Griffin, Barry.
The use of social marketing messages in an anti-tobacco context : an investigation of Irish female adolescents / Barry Griffin. - Cork : CIT, 2010. - v, 177, [54] p. ; 30 cm. + hbk. - MBS - Management and Marketing .
CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references p. [50-54]
Social marketing.
Behavior modification
Word-of-mouth advertising.
Smoking--Prevention--Ireland.
Smoking--Government policy--Ireland.
Smoking--Health aspects
Teenage girls--Tobacco use--Ireland.
Smoking cessation.
THESES PRESS
The use of social marketing messages in an anti-tobacco context : an investigation of Irish female adolescents / Barry Griffin. - Cork : CIT, 2010. - v, 177, [54] p. ; 30 cm. + hbk. - MBS - Management and Marketing .
CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2010.
Includes bibliographical references p. [50-54]
Social marketing.
Behavior modification
Word-of-mouth advertising.
Smoking--Prevention--Ireland.
Smoking--Government policy--Ireland.
Smoking--Health aspects
Teenage girls--Tobacco use--Ireland.
Smoking cessation.
THESES PRESS