Persuasive direct marketing : here's what you say and how you write it! / Robert Hayes-McCoy.
By: Hayes-McCoy, Robert
.
Material type: 
BookPublisher: Cork: Oaktree Press, 2004Description: 250 p. ; 24 cm. + pbk.ISBN: 1860762948; 9781860762949.Subject(s): Direct marketing | Communication in marketingDDC classification: 381.1 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 381.1 (Browse shelf(Opens below)) | 1 | Available | 00115052 |
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Enhanced descriptions from Syndetics:
This volume concerns direct marketing copywriting such as sales letters.
The beginning -- Getting started with Magic -- More magic words! -- The platinum word is 'you' -- A word of caution about using magic words -- The 'Lady in Red' -- Getting it right by editing from the top -- A good testimonial is a guarantee -- Getting the tone of your letter right -- Introducing the dreaded word 'and' -- Getting the appearance of your letter right -- Eye-read your message -- How long should your sales letter be? -- Money is short-sighted! -- Paragraph spacing & justification -- Paragraph transitions & connectors -- Improve your writing style -- Structuring your sales successful letter -- Now is the time for raw, naked desire! -- Put yourself in your reader's place -- Picture this! -- Strategies for success -- Seven rules for reaping results -- Never sell to a stranger -- "Thank you" sales letters -- Bringing everything together.