MTU Cork Library Catalogue

Persuasive direct marketing : (Record no. 61765)

MARC details
000 -LEADER
fixed length control field 01813nam a2200265 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IE-CoIT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230119102017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 2004
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1860762948
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781860762949
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T40160
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hayes-McCoy, Robert.
9 (RLIN) 59895
245 10 - TITLE STATEMENT
Title Persuasive direct marketing :
Remainder of title here's what you say and how you write it! /
Statement of responsibility, etc. Robert Hayes-McCoy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cork:
Name of publisher, distributor, etc. Oaktree Press,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 250 p. ;
Dimensions 24 cm. +
Accompanying material pbk.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The beginning -- Getting started with Magic -- More magic words! -- The platinum word is 'you' -- A word of caution about using magic words -- The 'Lady in Red' -- Getting it right by editing from the top -- A good testimonial is a guarantee -- Getting the tone of your letter right -- Introducing the dreaded word 'and' -- Getting the appearance of your letter right -- Eye-read your message -- How long should your sales letter be? -- Money is short-sighted! -- Paragraph spacing & justification -- Paragraph transitions & connectors -- Improve your writing style -- Structuring your sales successful letter -- Now is the time for raw, naked desire! -- Put yourself in your reader's place -- Picture this! -- Strategies for success -- Seven rules for reaping results -- Never sell to a stranger -- "Thank you" sales letters -- Bringing everything together.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
9 (RLIN) 36283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 35568
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10754787
b 131114
c 061214
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) c
b 1
c
d
e
f
g -
h
i
j 25.00
k b
l d302
m 2006-12-20
n
o 0
p
q 2007-02-06
r
s
t a
u
v 51378
w
x
y 0
z .o10057389
961 ## - LOCAL CODES
d 3002832
f Walsh, Michael P
b Order printed 11-01-2007 15:59
l c
m d302
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 070206
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- ie
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 06/02/2007 25.00 3 1 381.1 00115052 06/11/2018 12/10/2018 1 25.00 20/11/2017 General Lending

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