Persuasive direct marketing : (Record no. 61765)
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000 -LEADER | |
---|---|
fixed length control field | 01813nam a2200265 a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IE-CoIT |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230119102017.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 2004 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1860762948 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781860762949 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | T40160 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 381.1 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hayes-McCoy, Robert. |
9 (RLIN) | 59895 |
245 10 - TITLE STATEMENT | |
Title | Persuasive direct marketing : |
Remainder of title | here's what you say and how you write it! / |
Statement of responsibility, etc. | Robert Hayes-McCoy. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Cork: |
Name of publisher, distributor, etc. | Oaktree Press, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 250 p. ; |
Dimensions | 24 cm. + |
Accompanying material | pbk. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The beginning -- Getting started with Magic -- More magic words! -- The platinum word is 'you' -- A word of caution about using magic words -- The 'Lady in Red' -- Getting it right by editing from the top -- A good testimonial is a guarantee -- Getting the tone of your letter right -- Introducing the dreaded word 'and' -- Getting the appearance of your letter right -- Eye-read your message -- How long should your sales letter be? -- Money is short-sighted! -- Paragraph spacing & justification -- Paragraph transitions & connectors -- Improve your writing style -- Structuring your sales successful letter -- Now is the time for raw, naked desire! -- Put yourself in your reader's place -- Picture this! -- Strategies for success -- Seven rules for reaping results -- Never sell to a stranger -- "Thank you" sales letters -- Bringing everything together. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Direct marketing. |
9 (RLIN) | 36283 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing |
9 (RLIN) | 35568 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10754787 |
b | 131114 |
c | 061214 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
Source of classification or shelving scheme | Dewey Decimal Classification |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | c |
b | 1 |
c | |
d | |
e | |
f | |
g | - |
h | |
i | |
j | 25.00 |
k | b |
l | d302 |
m | 2006-12-20 |
n | |
o | 0 |
p | |
q | 2007-02-06 |
r | |
s | |
t | a |
u | |
v | 51378 |
w | |
x | |
y | 0 |
z | .o10057389 |
961 ## - LOCAL CODES | |
d | 3002832 |
f | Walsh, Michael P |
b | Order printed 11-01-2007 15:59 |
l | c |
m | d302 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
a | c |
Operator's initials, OID (RLIN) | 070206 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
Local | - |
-- | eng |
-- | ie |
h | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 06/02/2007 | 25.00 | 3 | 1 | 381.1 | 00115052 | 06/11/2018 | 12/10/2018 | 1 | 25.00 | 20/11/2017 | General Lending |