Persuasive direct marketing : here's what you say and how you write it! /
Hayes-McCoy, Robert.
Persuasive direct marketing : here's what you say and how you write it! / Robert Hayes-McCoy. - Cork: Oaktree Press, 2004. - 250 p. ; 24 cm. + pbk.
The beginning -- Getting started with Magic -- More magic words! -- The platinum word is 'you' -- A word of caution about using magic words -- The 'Lady in Red' -- Getting it right by editing from the top -- A good testimonial is a guarantee -- Getting the tone of your letter right -- Introducing the dreaded word 'and' -- Getting the appearance of your letter right -- Eye-read your message -- How long should your sales letter be? -- Money is short-sighted! -- Paragraph spacing & justification -- Paragraph transitions & connectors -- Improve your writing style -- Structuring your sales successful letter -- Now is the time for raw, naked desire! -- Put yourself in your reader's place -- Picture this! -- Strategies for success -- Seven rules for reaping results -- Never sell to a stranger -- "Thank you" sales letters -- Bringing everything together.
1860762948 9781860762949
Direct marketing.
Communication in marketing
381.1
Persuasive direct marketing : here's what you say and how you write it! / Robert Hayes-McCoy. - Cork: Oaktree Press, 2004. - 250 p. ; 24 cm. + pbk.
The beginning -- Getting started with Magic -- More magic words! -- The platinum word is 'you' -- A word of caution about using magic words -- The 'Lady in Red' -- Getting it right by editing from the top -- A good testimonial is a guarantee -- Getting the tone of your letter right -- Introducing the dreaded word 'and' -- Getting the appearance of your letter right -- Eye-read your message -- How long should your sales letter be? -- Money is short-sighted! -- Paragraph spacing & justification -- Paragraph transitions & connectors -- Improve your writing style -- Structuring your sales successful letter -- Now is the time for raw, naked desire! -- Put yourself in your reader's place -- Picture this! -- Strategies for success -- Seven rules for reaping results -- Never sell to a stranger -- "Thank you" sales letters -- Bringing everything together.
1860762948 9781860762949
Direct marketing.
Communication in marketing
381.1