Image from Syndetics
Textbook of salesmanship / Frederic A. Russell, Frank H. Beach and Richard H. Buskirk.
By: Russell, Frederic Arthur
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Contributor(s): Beach, Frank Herman | Buskirk, Richard Hobart.
Material type: 
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, 1978Edition: 10th ed.Description: x, 546 p. : ill. ; 25 cm.ISBN: 0070543364.Subject(s): SellingDDC classification: 658.85
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.85 (Browse shelf(Opens below)) | 1 | Available | 00034366 |
Total holds: 0
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| 658.85 Personal selling / | 658.85 Compelling selling : a framework for persuasion / | 658.85 Salesmanship made simple / | 658.85 Textbook of salesmanship / | 658.85 Retail selling / | 658.87 Management training in the distributive trades / | 658.87 Contemporary retailing / |
Enhanced descriptions from Syndetics:
This book is designed primarily for use as a textbook for college and university classes in salesmanship, although it was hoped that men engaged in the business of selling may find in it some practical ideas which, put into practice, may increase sales. Contents: knowing the proposition; buying motives; pre-approach; gaining the interview; the approach; demonstration; meeting objections; the close and the departure; salesman who sells to dealers.
Includes bibliographical references and indexes.