MTU Cork Library Catalogue

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Marketing for non-marketing managers / Patrick Forsyth.

By: Forsyth, Patrick.
Contributor(s): British Institute of Management.
Material type: materialTypeLabelBookPublisher: London : Pitman for the British Institute of Management, 1993Description: xv, 176 p. : ill. ; 24 cm.ISBN: 0273601415.Subject(s): MarketingDDC classification: 658.83
Contents:
Marketing in context Introduction and definitions -- The foundation of marketing planning The Cheshire Cat's advice -- In a position to succeed Strategic approaches to the market -- Telling the world The promotional mix -- The personal touch The role of sales and service -- Moving it down the chain Distributive processes and options -- Pulling together Co-ordination, control and culture.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.83 (Browse shelf(Opens below)) 1 Available 00016803
Total holds: 0

Enhanced descriptions from Syndetics:

A practical introduction to marketing. It explains how marketing influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It is designed for non-marketing managers.

Includes index.

Marketing in context Introduction and definitions -- The foundation of marketing planning The Cheshire Cat's advice -- In a position to succeed Strategic approaches to the market -- Telling the world The promotional mix -- The personal touch The role of sales and service -- Moving it down the chain Distributive processes and options -- Pulling together Co-ordination, control and culture.

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