Marketing for non-marketing managers /
Forsyth, Patrick.
Marketing for non-marketing managers / Patrick Forsyth. - London : Pitman for the British Institute of Management, 1993. - xv, 176 p. : ill. ; 24 cm.
Includes index.
Marketing in context Introduction and definitions -- The foundation of marketing planning The Cheshire Cat's advice -- In a position to succeed Strategic approaches to the market -- Telling the world The promotional mix -- The personal touch The role of sales and service -- Moving it down the chain Distributive processes and options -- Pulling together Co-ordination, control and culture.
0273601415
Marketing
658.83
Marketing for non-marketing managers / Patrick Forsyth. - London : Pitman for the British Institute of Management, 1993. - xv, 176 p. : ill. ; 24 cm.
Includes index.
Marketing in context Introduction and definitions -- The foundation of marketing planning The Cheshire Cat's advice -- In a position to succeed Strategic approaches to the market -- Telling the world The promotional mix -- The personal touch The role of sales and service -- Moving it down the chain Distributive processes and options -- Pulling together Co-ordination, control and culture.
0273601415
Marketing
658.83