Marketing for non-marketing managers / (Record no. 34043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01175 am a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0273601415 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950209 1993 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273601415 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Forsyth, Patrick. |
| 9 (RLIN) | 12529 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for non-marketing managers / |
| Statement of responsibility, etc. | Patrick Forsyth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pitman for the British Institute of Management, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 176 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in context Introduction and definitions -- The foundation of marketing planning The Cheshire Cat's advice -- In a position to succeed Strategic approaches to the market -- Telling the world The promotional mix -- The personal touch The role of sales and service -- Moving it down the chain Distributive processes and options -- Pulling together Co-ordination, control and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 39554 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | British Institute of Management. |
| 9 (RLIN) | 6945 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10431457 |
| b | 170509 |
| c | 011117 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 23614 |
| 979 00 - LOCAL CODES | |
| a | GATE |
| b | 09 FEB 1995 |
| 989 00 - LOCAL CODES | |
| a | GATE |
| b | 14 FEB 1995 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 17/11/2001 | 19.93 | 5 | 658.83 | 00016803 | 25/01/2024 | 1 | 19.93 | 20/11/2017 | General Lending |