Creating customer loyalty.
Contributor(s): Manchester Open Learning (Firm).
Material type: BookSeries: Management action guides.Publisher: London : Kogan Page, 1993Description: 110 p. + pbk.ISBN: 0749411392 .Uniform titles: Customers, competition and choice. Subject(s): Consumer satisfaction | Customer relationsDDC classification: 658.812Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00016619 |
Enhanced descriptions from Syndetics:
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
General introduction -- Customers and clients -- What is your product? -- The internal customer -- Finding out what the customer needs -- Designing your product from the customer's needs -- Developing new products -- Constraints on service -- Segmentation and pricing -- Living with change.