Creating customer loyalty. (Record no. 33721)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080 am a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0749411392 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940606r19931992enka r 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749411392 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T12428 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 130 0# - MAIN ENTRY--UNIFORM TITLE | |
| Uniform title | Customers, competition and choice. |
| 245 10 - TITLE STATEMENT | |
| Title | Creating customer loyalty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 110 p. + |
| Accompanying material | pbk. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Management action guides. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | General introduction -- Customers and clients -- What is your product? -- The internal customer -- Finding out what the customer needs -- Designing your product from the customer's needs -- Developing new products -- Constraints on service -- Segmentation and pricing -- Living with change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction. |
| 9 (RLIN) | 35795 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 36031 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Manchester Open Learning (Firm) |
| 9 (RLIN) | 81190 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10427818 |
| b | 170419 |
| c | 011117 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| -- | |
| -- | CRON CRON |
| 969 00 - LOCAL CODES | |
| a | 23519 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 31 OCT 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 17/11/2001 | 11.57 | 20 | 658.812 | 00016619 | 20/11/2017 | 1 | 11.57 | 20/11/2017 | General Lending |