MTU Cork Library Catalogue

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Brain sell / Tony Buzan and Richard Israel.

By: Buzan, Tony.
Contributor(s): Israel, Richard, 1942-.
Material type: materialTypeLabelBookPublisher: Aldershot, Hants, England. Brookfield, Vt. : Gower, c1995Description: xix, 263 p. : ill. ; 26 cm.ISBN: 0566076586 ; 0566076675 .Subject(s): SellingDDC classification: 658.85
Contents:
Part One: The sales mind matrix and sales memory -- Introduction -- Whole-brain selling -- Salessenses -- Memory imprints -- Part Two: Information: The new wealth -- Introduction -- Infocentre -- Mind maps -- Insight -- Part Three: Turn customers into gold -- Introduction -- Mind search -- Sales detective -- Sales compass -- Part Four: Supersellf -- Introduction -- Sales focus -- Power hooks -- Supersellf.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.85 (Browse shelf(Opens below)) 1 Available 00015092
Total holds: 0

Enhanced descriptions from Syndetics:

All selling is brain-to-brain process, in which the salesperson's brain communicates with the customer's recent new discoveries in the fields of psychology, communication, general science, sports and Olympic training techniques, neurophysiology, brain research, sales research and selling techniques have resulted in BRAIN SELL. In this remarkable book the world's leading expert on harnessing the power of the brain joins forces with a pioneer of modern sales training to show how you can become a high sales producer.

Includes bibliographical references (pages 257-258) and index.

Part One: The sales mind matrix and sales memory -- Introduction -- Whole-brain selling -- Salessenses -- Memory imprints -- Part Two: Information: The new wealth -- Introduction -- Infocentre -- Mind maps -- Insight -- Part Three: Turn customers into gold -- Introduction -- Mind search -- Sales detective -- Sales compass -- Part Four: Supersellf -- Introduction -- Sales focus -- Power hooks -- Supersellf.

Table of contents provided by Syndetics

  • Part One Sales Mind Matrix and Sales Memory
  • Section 1 Whole brain selling
  • Miracles of your brain
  • Your whole brain
  • Sales mind matrix - I
  • Sales mind matrix in advertising
  • The truth seeking brain
  • Section 2 Salesenses
  • The last four feet
  • Senses selling
  • Salesenses in action
  • The complete sales mind matrix
  • Section 3 Memory Imprints
  • Remembering names and faces
  • The Buzan sales manners method
  • The sales memory method
  • Part Two Information - The New Wealth
  • Section 1 Infocenter
  • Information advantage
  • A fast way to increase sales
  • Benefit selling
  • Added values formula
  • Section 2 Mind Maps(r)
  • Mind maps
  • Mind maps moves
  • Remember me
  • Business Mmapplications
  • Section 3 Insight
  • The right packaging
  • The mind/body link
  • Voice power
  • Training Olympic athletes
  • Breath of life
  • Renewed energy.
  • Part Three Turn Customers Into Gold
  • Section 1 Mind Search
  • Pick the right words
  • Word types
  • It takes two to tango
  • Four key principles
  • Section 2 Sales Detective
  • Super sleuth
  • Detective training
  • The complete picture
  • Section 3 Sales Compass
  • Match brain pictures
  • Whole brain intelligence
  • The sales compass
  • A key skill
  • Selling services
  • Part Four Supersellf
  • Section 1 Sales Focus
  • Two powerful secrets
  • Make every sale twice
  • Mental check
  • A new view
  • Section 2 Power hooks
  • Sales memory curve
  • Five keys
  • Positive closing
  • Section 3 SuperSellf
  • Developing your SuperSellf
  • Have an outstanding goal
  • Belief systems
  • Changing mental pictures
  • Goal commercial
  • Eat an elephant
  • Contacting SuperSellf
  • Index

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