The impact of celebrity endorsement on public relations campaigns and the consumer / (Record no. 89749)
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000 -LEADER | |
---|---|
fixed length control field | 00907nam a2200253 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 2011 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | THESES PRESS |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Geraghty, Berenice. |
245 14 - TITLE STATEMENT | |
Title | The impact of celebrity endorsement on public relations campaigns and the consumer / |
Statement of responsibility, etc. | Berenice Geraghty. |
250 ## - EDITION STATEMENT | |
Edition statement | 2011. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Cork : |
Name of publisher, distributor, etc. | Cork Institute of Technology, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 90 p. ; |
Dimensions | 30 cm. |
490 0# - SERIES STATEMENT | |
Series statement | M.A. - Public Relations with New Media |
502 ## - DISSERTATION NOTE | |
Dissertation note | Thesis (M.A.) - Cork Institute of Technology, 2011. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Bibliography: p. 67-70. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public relations. |
9 (RLIN) | 41646 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Celebrities. |
9 (RLIN) | 35038 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Endorsements in advertising. |
9 (RLIN) | 102581 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
9 (RLIN) | 92256 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising campaigns. |
9 (RLIN) | 89394 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b1104309x |
b | 161010 |
c | 120402 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
a | c |
Operator's initials, OID (RLIN) | 120402 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
Local | - |
-- | eng |
-- | ie |
h | 4 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Reference | MTU Bishopstown Library | MTU Bishopstown Library | Thesis | 02/04/2012 | 25.00 | THESES PRESS | 00158464 | 20/11/2017 | 1 | 25.00 | 20/11/2017 | Reference |