The impact of celebrity endorsement on public relations campaigns and the consumer / Berenice Geraghty.
By: Geraghty, Berenice.
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2011Edition: 2011.Description: 90 p. ; 30 cm.Subject(s): Public relations
| Celebrities | Endorsements in advertising | Branding (Marketing) | Advertising campaignsDDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2011.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00158464 |
Total holds: 0
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 67-70.