The impact of celebrity endorsement on public relations campaigns and the consumer /
Geraghty, Berenice.
The impact of celebrity endorsement on public relations campaigns and the consumer / Berenice Geraghty. - 2011. - Cork : Cork Institute of Technology, 2011. - 90 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 67-70.
Public relations.
Celebrities.
Endorsements in advertising.
Branding (Marketing)
Advertising campaigns.
THESES PRESS
The impact of celebrity endorsement on public relations campaigns and the consumer / Berenice Geraghty. - 2011. - Cork : Cork Institute of Technology, 2011. - 90 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 67-70.
Public relations.
Celebrities.
Endorsements in advertising.
Branding (Marketing)
Advertising campaigns.
THESES PRESS