MTU Cork Library Catalogue

Marketing practice : the Republic of Ireland and Northern Ireland - A research study sponsored by Co-Operation North with recommendations for co-operative strategies to enhance performance / / undertaken by The College of Marketing & Design, Dublin and the University of Ulster at Jordanstown.

By: College of Marketing and Design, Dublin.
Contributor(s): Co-operation North (Organization) | College of Marketing and Design, Dublin | University of Ulster.
Material type: materialTypeLabelBookSeries: Third study series ; report no.3.Dublin ; Belfast : Co-Operation North, 1991Description: xi, 82 pages ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Marketing -- Management -- Ireland | Marketing -- Management -- Northern IrelandDDC classification: 658.809415
Contents:
Economic background -- Research format -- Summary of business enterprises -- Survey of marketing infrastructure -- Recommendations for marketing development -- Survey of co-operative marketing -- Recommendations for co-operation between enterprises, north and south.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.809415 (Browse shelf(Opens below)) 1 Available 00038302
Total holds: 0

Bibliography: (pages 80-82).

Economic background -- Research format -- Summary of business enterprises -- Survey of marketing infrastructure -- Recommendations for marketing development -- Survey of co-operative marketing -- Recommendations for co-operation between enterprises, north and south.

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