Marketing practice : the Republic of Ireland and Northern Ireland - A research study sponsored by Co-Operation North with recommendations for co-operative strategies to enhance performance / / undertaken by The College of Marketing & Design, Dublin and the University of Ulster at Jordanstown.
By: College of Marketing and Design, Dublin.
Contributor(s): Co-operation North (Organization) | College of Marketing and Design, Dublin | University of Ulster.
Material type: BookSeries: Third study series ; report no.3.Dublin ; Belfast : Co-Operation North, 1991Description: xi, 82 pages ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Marketing -- Management -- Ireland | Marketing -- Management -- Northern IrelandDDC classification: 658.809415Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.809415 (Browse shelf(Opens below)) | 1 | Available | 00038302 |
Bibliography: (pages 80-82).
Economic background -- Research format -- Summary of business enterprises -- Survey of marketing infrastructure -- Recommendations for marketing development -- Survey of co-operative marketing -- Recommendations for co-operation between enterprises, north and south.