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		Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. by Gummesson, Evert, 1936- \| Chartered Institute of Marketing. Material type: Book; Format: print Publisher: Boston, Mass. : Butterworth Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812. Place hold Add to cart (remove)
		Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark. by Peck, Helen \| Payne, Adrian \| Christopher, Martin \| Clark, Moira (Moira K.) \| Chartered Institute of Marketing. Material type: Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802. Place hold Add to cart (remove)
		Handbook of relationship marketing / edited by Jagdish N. Seth and Atul Parvatiyar. by Sheth, Jagdish N \| Parvatiyar, Atul. Material type: Book; Format: print Publisher: Thousand Oaks, CA., 2000Other title: Relationship marketing..Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.8. Place hold Add to cart (remove)

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