Handbook of relationship marketing / edited by Jagdish N. Seth and Atul Parvatiyar.
Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul.
Material type: BookPublisher: Thousand Oaks, CA., 2000Description: xvi, 660 p. ; 24 cm. + hbk.ISBN: 0761918108.Other title: Relationship marketing.Subject(s): Relationship marketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00092074 | 1 | |
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00092075 |
Enhanced descriptions from Syndetics:
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. The Handbook of Relationship Marketing covers the entire scope of relationship marketing, including: * The domain, evolution, and growth of relationship marketing * The conceptual and theoretical foundations of relationship marketing * Partnership issues that firms must face to enable relationship marketing * New ways of teaching and learning relationship marketing
Includes bibliographical references and index.
Part I: Domain, evolution and growth of relationship marketing: Alternative perspectives -- Part II: Conceptual and theoretical foundations of relationship marketing -- Part III: Partnering for relationship marketing -- Part IV: Enablers of relationship marketing -- Part V: Teaching and research implications of relationship marketing.
CIT Module MGMT 9019 - Core reading
Table of contents provided by Syndetics
- Part 1 Domain, Evolution and Growth of Relationship Marketing: Alternative Perspectives
- The Domain and Conceptual Foundations of Relationship Marketing
- Relationship Marketing
- The UK Perspective
- The IMP Perspective
- Asset and Liability of Business Relationships
- Relationship Marketing
- The Nordic School Perspective
- The Evolution of Relationship Marketing
- Part 2 Conceptual and Theoretical Foundations of Relationship Marketing
- Relationship Marketing of Services
- Growing Interest, Emerging Perspectives
- Relationship Marketing in Consumer Markets
- Antecedents and Consequences
- Relationship Marketing and Distribution Channels
- An Integrated Model of Buyer-Seller Relationships
- Strategic Alliances
- A Synthesis of Conceptual Foundations
- Towards a Theory of Business Alliance Formation
- Part 3 Partnering for Relationship Marketing
- Relationship Marketing in Mass Markets
- Membership Customers and Relationship Marketing
- Affinity Partnering
- Conceptualization and Issues
- Relationship Marketing and Key Account Management
- Horizontal Alliances for Relationship Marketing
- Supplier Partnering
- Part 4 Enablers of Relationship Marketing
- Relationship Marketing and Marketing Strategy
- The Evolution of Relationship Marketing Strategy within the Organization
- Organizing for Relationship Marketing
- Information Technology
- Its Role in Building, Maintaining and Enhancing Relationships
- Customer Profitability
- Analysis and Design Issues
- Part 5 Teaching and Research Implications of Relationship Marketing
- Developing a Curriculum to Enhance Teaching of Relationship Marketing
- Relationship Marketing
- Paradigm Shift or Shaft?