MTU Cork Library Catalogue

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Digital business : surviving and thriving in an on-line world / Ray Hammond.

By: Hammond, Ray.
Material type: materialTypeLabelBookPublisher: London : Hodder & Stoughton, 1996Description: x, 294 p. ; 18 cm. + pbk.ISBN: 0340666609.Subject(s): Business -- Data processing | Business -- Computer network resources | Success in business | Wide area networks (Computer networks)DDC classification: 650.0285467
Contents:
Introduction -- Something happened -- Becoming digital -- It took us by surprise -- Publishing pioneers -- Retailing pioneers -- Adapt or die -- The information economy -- Advertising, selling and sponsorship on the net -- Management is communication -- Money goes digital -- Does business need privacy? -- Anonymous digital cash -- Life on the net -- Net futures -- Companions on earth.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 650.0285467 (Browse shelf(Opens below)) 1 Available 00010508
Total holds: 0

Includes index.

Introduction -- Something happened -- Becoming digital -- It took us by surprise -- Publishing pioneers -- Retailing pioneers -- Adapt or die -- The information economy -- Advertising, selling and sponsorship on the net -- Management is communication -- Money goes digital -- Does business need privacy? -- Anonymous digital cash -- Life on the net -- Net futures -- Companions on earth.

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