Digital business : surviving and thriving in an on-line world /
Hammond, Ray.
Digital business : surviving and thriving in an on-line world / Ray Hammond. - London : Hodder & Stoughton, 1996. - x, 294 p. ; 18 cm. + pbk.
Includes index.
Introduction -- Something happened -- Becoming digital -- It took us by surprise -- Publishing pioneers -- Retailing pioneers -- Adapt or die -- The information economy -- Advertising, selling and sponsorship on the net -- Management is communication -- Money goes digital -- Does business need privacy? -- Anonymous digital cash -- Life on the net -- Net futures -- Companions on earth.
0340666609
Business--Data processing.
Business--Computer network resources.
Success in business
Wide area networks (Computer networks)
650.0285467
Digital business : surviving and thriving in an on-line world / Ray Hammond. - London : Hodder & Stoughton, 1996. - x, 294 p. ; 18 cm. + pbk.
Includes index.
Introduction -- Something happened -- Becoming digital -- It took us by surprise -- Publishing pioneers -- Retailing pioneers -- Adapt or die -- The information economy -- Advertising, selling and sponsorship on the net -- Management is communication -- Money goes digital -- Does business need privacy? -- Anonymous digital cash -- Life on the net -- Net futures -- Companions on earth.
0340666609
Business--Data processing.
Business--Computer network resources.
Success in business
Wide area networks (Computer networks)
650.0285467