Research methods in service industry management / Nick Johns and Darren Lee-Ross.
By: Johns, Nick
.
Contributor(s): Lee-Ross, Darren.
Material type: 
BookPublisher: London. New York : Cassell, 1998Description: ix, 196 p. : ill. ; 25 cm.ISBN: 0304335134 (hbk); 0304335126 (pbk).Subject(s): Service industries -- Management -- Research -- MethodologyDDC classification: 338.4072 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 338.4072 (Browse shelf(Opens below)) | 1 | Available | 00076204 | ||
| General Lending | MTU Bishopstown Library Lending | 338.4072 (Browse shelf(Opens below)) | 1 | Available | 00082545 |
Enhanced descriptions from Syndetics:
An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
Includes bibliographical references (pages 188-191) and index.
The nature of research -- Systems theory and research -- Planning research -- Quantitative research methods -- Analysing quantitative data -- Qualitative research methods -- Integrative research approaches -- Writing, reporting and publishing.
Table of contents provided by Syndetics
- Introduction
- 1 The Nature of Research
- 2 Systems Theory and Research
- 3 Planning Research
- 4 Quantitative Research Methods
- 5 Analysing Quantitative Data
- 6 Qualitative Research Methods
- 7 Integrative Research Approaches
- 8 Writing, Reporting and Publishing
- Further Reading
- Index