Handbook for public relations writing / Thomas Bivins.
By: Bivins, Thomas H. (Thomas Harvey)
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Material type: 
BookPublisher: Lincolnwood, US : NTC Business Books, 1995Description: vii, 344 p. : ill. ; 23 cm. + pbk.ISBN: 0844234362; 0844234354.Subject(s): Public relations -- United States | Public relations -- United States -- AuthorshipDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00068838 |
Enhanced descriptions from Syndetics:
The all-new edition of this popular handbook features those public relations and publicity documents most called for in on-the-job situations. Author Tom Bivins tackles all aspects of public relations and publicity writing and shows you how to produce attention-getting print and broadcast press releases, PSA's newsletters, magazines, brochures, annual reports, and speeches.
Includes bibliographical references and index.
Writing for public relations -- Media relations & placement -- Press releases & backgrounders -- Brochures & flyers -- Newsletters -- Magazines & trade publications -- Annual reports -- Writing for television, radio & audio-visual media -- Print advertising -- Speeches & Presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.