Handbook for public relations writing /
Bivins, Thomas H. 1947-
Handbook for public relations writing / Thomas Bivins. - Lincolnwood, US : NTC Business Books, 1995. - vii, 344 p. : ill. ; 23 cm. + pbk.
Includes bibliographical references and index.
Writing for public relations -- Media relations & placement -- Press releases & backgrounders -- Brochures & flyers -- Newsletters -- Magazines & trade publications -- Annual reports -- Writing for television, radio & audio-visual media -- Print advertising -- Speeches & Presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.
0844234362 0844234354
Public relations--United States.
Public relations--Authorship.--United States
659.2
Handbook for public relations writing / Thomas Bivins. - Lincolnwood, US : NTC Business Books, 1995. - vii, 344 p. : ill. ; 23 cm. + pbk.
Includes bibliographical references and index.
Writing for public relations -- Media relations & placement -- Press releases & backgrounders -- Brochures & flyers -- Newsletters -- Magazines & trade publications -- Annual reports -- Writing for television, radio & audio-visual media -- Print advertising -- Speeches & Presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.
0844234362 0844234354
Public relations--United States.
Public relations--Authorship.--United States
659.2