Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist.

By: King, Mike (Writer on music marketing) [author].

Contributor(s): Feist, Jonathan [editor].

Material type: materialTypeLabel

BookPublisher: Boston, MA : Berklee Press, [2009]Copyright date: ©2009Description: viii, 213 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780876390986 (paperback); 884088244767 (paperback).Subject(s): Music trade

| Sound recordings

DDC classification: 780.688

Contents:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Lending	MTU Cork School of Music Library Lending	780.688 (Browse shelf(Opens below))	Checked out	16/04/2024	00197335
General Lending	MTU Cork School of Music Library Lending	780.688 (Browse shelf(Opens below))	Available		00197336
3 day loan	MTU Cork School of Music Library Short Loan	780.688 (Browse shelf(Opens below))	Available		00197337

Total holds: 0

Enhanced descriptions from Syndetics:

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Includes index.

Creating a marketing plan that works -- Making money through merchandise sales -- How to sell your music online: digital retailers and distributors -- Traditional brick-and-mortar distributors -- Marketing to traditional retail -- Online, mobile, and video marketing -- Advertising -- Publicity -- Radio promotion -- Making the most of a tour -- Timing is everything!

Table of contents provided by Syndetics

Acknowledgments (p. vi)
Preface (p. viii)
Part 1 Setting the Stage, Merchandising, Digital and Physical Retail and Distribution, and Online Marketing (p. 1)
Chapter 1 Creating a Marketing Plan That Works (p. 3)
The Big Picture (p. 3)
Defining Your Goals (p. 4)
Finding Your Audience and Defining Your Market (p. 5)
Interview: Dave Balter, Founder of BzzAgent (p. 7)
Components of an Effective Marketing Plan (p. 9)
Budgeting! The Components of a New Release Budget (p. 16)
Tailoring Your Plan to Your Strengths (p. 17)
Chapter 2 Making Money through Merchandise Sales (p. 19)
The Artist as a Brand (p. 19)
How Merchandising Works, Who's Involved, and Where the Money Comes From (p. 21)
Putting Together Your Plan: What to Make, What Not to Make, How Much to Make, How to Make It (p. 23)
Merchandising Sales and Distribution Strategies (p. 28)
Chapter 3 How to Sell Your Music Online: Digital Retailers and Distributors (p. 33)
Digital Distribution Basics (p. 33)
Online Music Retail Models (p. 38)
Online Music Retail Outlets (p. 40)
Interview: Bob Jamieson, Former CEO of RCA/BMG (p. 44)
Online Music Distributors (p. 46)
Interview: Derek Sivers, Founder of CD Baby (p. 50)
Chapter 4 Traditional Brick-and-Mortar Distributors (p. 59)
Physical Music Distributors: The Process and the Players (p. 59)
When Do You Need Physical Distribution? (p. 62)
Independent Artists and Distribution (p. 63)
Spotlight: Eric Levin (Criminal Records) (p. 63)
The Details (p. 64)
Co-Op (p. 66)
Communicating with Your Distributor (p. 69)
Chapter 5 Marketing to Traditional Retail (p. 73)
Setting the Stage: The Problems with Retail, and How Smart Stores Are Overcoming Them (p. 73)
The Importance of the Independent Retailer and Retail Coalitions (p. 76)
Interview: Eric Levin, Founder of Criminal Records (p. 78)
How Smart Independents Are Competing in This Environment (p. 78)
Consignment and Pricing Considerations (p. 80)
Retail Marketing Opportunities and Resources (p. 80)
Cover Art and Effective Packaging (p. 82)
SoundScan: What It Is and Why It Matters (p. 84)
Chapter 6 Online, Mobile, and Video Marketing (p. 87)
It All Starts at Home (p. 87)
SEO: Making Your Site POP! (p. 93)
Measuring Your Online Traffic and Marketing Results (p. 96)
What Is RSS and Why Should I Use It? (p. 98)
Social Networking (p. 99)
The Mobile Revolution (p. 102)
Video Marketing (p. 104)
Part 2 Advertising Considerations, Marketing to Press and Radio, and Making the Most of Your National Tour (p. 109)
Chapter 7 Advertising (p. 111)
Print Advertising Options: Consumer, Trade, and Co-Op Print Ads (p. 112)
Researching Your Print Advertising Outlets (p. 115)
Media Advertising: Radio and Television (p. 117)
Online Advertising (p. 118)
Components of an Effective Ad (p. 121)
Timing Your Ad Campaign (p. 123)
Chapter 8 Publicity (p. 127)
Press Kit Essentials (p. 127)
Common Problems with Promo Kits (p. 132)
The Importance of a Press Story (p. 133)
Determining Your Press Outlets: Print, Radio, TV, and Online (p. 136)
How to Pitch Print Media (p. 139)
Independent Publicists (p. 141)
Interview: Sonya Kolowrat, Publicist for the Beggars Group (p. 146)
Chapter 9 Radio Promotion (p. 151)
How Radio Works (p. 151)
When Should You Consider Radio Support? (p. 152)
How a Terrestrial (Brick-and-Mortar) Radio Station Is Structured (p. 153)
How Noncommercial Radio Works (p. 154)
Marketing to Noncommercial Radio (p. 156)
How Commercial Radio Works (p. 157)
Independent Radio Promoters (p. 160)
Internet Radio: The Future of Radio (p. 163)
Interview: Bob Jamieson, Former CEO of RCA/BMG (p. 166)
Chapter 10 Making the Most of a Tour (p. 169)
Key Players in the Touring Business (p. 170)
Interview: Dan Peraino, Booking Agent (p. 172)
Promoting the Show: Working with the Venue (p. 175)
Promoting the Show: What You Should Be Doing to Promote Yourself (p. 176)
Promoting the Show: Press (p. 177)
Promoting the Show: Retail (p. 179)
Tour Support from a Label (p. 182)
Part 3 Putting it all Together (p. 185)
Chapter 11 Timing Is Everything! (p. 187)
Timing the Pre-Release Marketing of Your Record (p. 187)
Long Lead Pre-Release Marketing (15 to 20 Weeks out from Street Date) (p. 190)
Moderate Lead Pre-Release Marketing (7 to 14 Weeks out from Street Date) (p. 191)
Short Lead Pre-Release Marketing (Up to 6 Weeks Out) (p. 192)
How to Service Key Marketing Outlets Pre-Release (p. 193)
Post-Release Marketing Recap (p. 195)
Phase II Marketing: Capitalizing on Your Success (p. 198)
Conclusion (p. 203)
About the Author (p. 205)
Index (p. 206)

Author notes provided by Syndetics

Mike King has managed the marketing efforts of Morphine, Chuck E. Weiss, Bill Hicks, Frank Zappa, and many other world-class artists. He has worked at Rounder Records and Rykodisc, and currently teaches and writes courses in marketing and music business at Berklee music, the online continuing education division of Berklee College of Music.