Music marketing : press, promotion, distribution, and retail /
King, Mike (Writer on music marketing)
Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist. - viii, 213 pages : illustrations ; 23 cm
Includes index.
Creating a marketing plan that works -- Making money through merchandise sales -- How to sell your music online: digital retailers and distributors -- Traditional brick-and-mortar distributors -- Marketing to traditional retail -- Online, mobile, and video marketing -- Advertising -- Publicity -- Radio promotion -- Making the most of a tour -- Timing is everything!
9780876390986 (paperback) 884088244767 (paperback)
HL50449588 Hal Leonard
2011477488
GBA988800 bnb GBA988800 dnb
015366383 Uk
Music trade
Sound recordings
Popular music--Writing and publishing
780.688
Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist. - viii, 213 pages : illustrations ; 23 cm
Includes index.
Creating a marketing plan that works -- Making money through merchandise sales -- How to sell your music online: digital retailers and distributors -- Traditional brick-and-mortar distributors -- Marketing to traditional retail -- Online, mobile, and video marketing -- Advertising -- Publicity -- Radio promotion -- Making the most of a tour -- Timing is everything!
9780876390986 (paperback) 884088244767 (paperback)
HL50449588 Hal Leonard
2011477488
GBA988800 bnb GBA988800 dnb
015366383 Uk
Music trade
Sound recordings
Popular music--Writing and publishing
780.688