Marketing in the hospitality industry / Ronald A. Nykiel..
By: Nykiel, Ronald A.
Material type: BookPublisher: New York : Van Nostrand Reinhold, 1989Edition: 2nd ed.Description: xiii, 305 p. : ill. ; 25 cm.ISBN: 0442266979.Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 647.940688 (Browse shelf(Opens below)) | 1 | Available | 00030399 |
Bibliography: p. 273-274. - Includes index.
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: Marketing strategy grid concept -- Applying key marketing methodologies: Sales -- Applying key marketing methodologies: Advertising -- Applying key marketing methodologies: Public relations -- Applying key marketing methodologies: Promotions -- Applying key marketing methodologies: From collateral materials to VIP clubs -- Applying key marketing methodolgies: Packaging -- Applying key marketing methodologies: Understanding rates -- Applying key marketing methodologies: Pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations and research -- Practical steps to maximize marketing -- Travel purchasing systems: Automation and beyond -- From seed to sequoia: Corporate strategy within the hospitality industry.