Marketing in the hospitality industry /
Nykiel, Ronald A.
Marketing in the hospitality industry / Ronald A. Nykiel.. - 2nd ed. - New York : Van Nostrand Reinhold, 1989. - xiii, 305 p. : ill. ; 25 cm.
Bibliography: p. 273-274. - Includes index.
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: Marketing strategy grid concept -- Applying key marketing methodologies: Sales -- Applying key marketing methodologies: Advertising -- Applying key marketing methodologies: Public relations -- Applying key marketing methodologies: Promotions -- Applying key marketing methodologies: From collateral materials to VIP clubs -- Applying key marketing methodolgies: Packaging -- Applying key marketing methodologies: Understanding rates -- Applying key marketing methodologies: Pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations and research -- Practical steps to maximize marketing -- Travel purchasing systems: Automation and beyond -- From seed to sequoia: Corporate strategy within the hospitality industry.
0442266979
88005645
Hospitality industry--Marketing.
647.940688
Marketing in the hospitality industry / Ronald A. Nykiel.. - 2nd ed. - New York : Van Nostrand Reinhold, 1989. - xiii, 305 p. : ill. ; 25 cm.
Bibliography: p. 273-274. - Includes index.
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: Marketing strategy grid concept -- Applying key marketing methodologies: Sales -- Applying key marketing methodologies: Advertising -- Applying key marketing methodologies: Public relations -- Applying key marketing methodologies: Promotions -- Applying key marketing methodologies: From collateral materials to VIP clubs -- Applying key marketing methodolgies: Packaging -- Applying key marketing methodologies: Understanding rates -- Applying key marketing methodologies: Pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations and research -- Practical steps to maximize marketing -- Travel purchasing systems: Automation and beyond -- From seed to sequoia: Corporate strategy within the hospitality industry.
0442266979
88005645
Hospitality industry--Marketing.
647.940688