MTU Cork Library Catalogue

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Marketing in the hospitality industry / Ronald A. Nykiel..

By: Nykiel, Ronald A.
Material type: materialTypeLabelBookPublisher: New York : Van Nostrand Reinhold, 1989Edition: 2nd ed.Description: xiii, 305 p. : ill. ; 25 cm.ISBN: 0442266979.Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688
Contents:
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: Marketing strategy grid concept -- Applying key marketing methodologies: Sales -- Applying key marketing methodologies: Advertising -- Applying key marketing methodologies: Public relations -- Applying key marketing methodologies: Promotions -- Applying key marketing methodologies: From collateral materials to VIP clubs -- Applying key marketing methodolgies: Packaging -- Applying key marketing methodologies: Understanding rates -- Applying key marketing methodologies: Pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations and research -- Practical steps to maximize marketing -- Travel purchasing systems: Automation and beyond -- From seed to sequoia: Corporate strategy within the hospitality industry.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 647.940688 (Browse shelf(Opens below)) 1 Available 00030399
Total holds: 0

Bibliography: p. 273-274. - Includes index.

Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: Marketing strategy grid concept -- Applying key marketing methodologies: Sales -- Applying key marketing methodologies: Advertising -- Applying key marketing methodologies: Public relations -- Applying key marketing methodologies: Promotions -- Applying key marketing methodologies: From collateral materials to VIP clubs -- Applying key marketing methodolgies: Packaging -- Applying key marketing methodologies: Understanding rates -- Applying key marketing methodologies: Pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations and research -- Practical steps to maximize marketing -- Travel purchasing systems: Automation and beyond -- From seed to sequoia: Corporate strategy within the hospitality industry.

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