Essentials of statistics in marketing / C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane.
By: Greensted, C. S
.
Contributor(s): Jardine, A. K. S. (Andrew Kennedy Skilling) | Macfarlane, J. D | Institute of Marketing | CAM Foundation.
Material type: 
BookPublisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978Edition: 2nd ed.Description: xi, 257 p. : ill ; 24 cm. + pbk.ISBN: 0434908878 .Subject(s): Marketing -- Statistical methodsDDC classification: 519.5024 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 519.5024 (Browse shelf(Opens below)) | 1 | Available | 00037594 |
With answers.
Includes bibliographical references (pages 243-245) and index.
Why statistics? -- Presentation of data -- Measuring uncertainty -- Samples and sampling -- Sampling processes -- Significance testing -- Distribution-free significance tests -- Conditional probability and Bayes' theorem -- Index numbers -- Relationships between factors -- Demand forecasting -- Some analyses of market studies.