Essentials of statistics in marketing /
Greensted, C. S.
Essentials of statistics in marketing / C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane. - 2nd ed. - London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978. - xi, 257 p. : ill ; 24 cm. + pbk.
With answers.
Includes bibliographical references (pages 243-245) and index.
Why statistics? -- Presentation of data -- Measuring uncertainty -- Samples and sampling -- Sampling processes -- Significance testing -- Distribution-free significance tests -- Conditional probability and Bayes' theorem -- Index numbers -- Relationships between factors -- Demand forecasting -- Some analyses of market studies.
0434908878
Marketing--Statistical methods.
519.5024
Essentials of statistics in marketing / C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane. - 2nd ed. - London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978. - xi, 257 p. : ill ; 24 cm. + pbk.
With answers.
Includes bibliographical references (pages 243-245) and index.
Why statistics? -- Presentation of data -- Measuring uncertainty -- Samples and sampling -- Sampling processes -- Significance testing -- Distribution-free significance tests -- Conditional probability and Bayes' theorem -- Index numbers -- Relationships between factors -- Demand forecasting -- Some analyses of market studies.
0434908878
Marketing--Statistical methods.
519.5024