E-Commerce / Jeffrey F. Rayport and Bernard J. Jaworski.
By: Rayport, Jeffrey F
.
Contributor(s): Jaworski, Bernard J.
Material type: 
BookSeries: McGraw-Hill/MarketspaceU learning series.Publisher: Boston, MA : McGraw-Hill, 2001Description: xxxv, 420 p. ; 26 cm. + hbk.ISBN: 0072465212.Subject(s): Electronic commerce | Business enterprises -- Computer networks | ManagementDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00099697 | ||
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00083556 |
Enhanced descriptions from Syndetics:
A resource of eBusiness expertise designed to aid the formulation of new economy enterprise strategy. Topics covered include: framing market opportunities; Internet business models, customer interfaces, communication and branding issues; implementation, and evaluation.
Includes bibliographical references (pages 391-392) and indexes.
Framing the market opportunity -- Business models -- Customer interface -- Market communications and branding -- Implementation -- Metrics -- Valuation -- Network infrastructure -- Media convergence.