E-Commerce /
Rayport, Jeffrey F.
E-Commerce / Jeffrey F. Rayport and Bernard J. Jaworski. - Boston, MA : McGraw-Hill, 2001. - xxxv, 420 p. ; 26 cm. + hbk. - McGraw-Hill/MarketspaceU learning series .
Includes bibliographical references (pages 391-392) and indexes.
Framing the market opportunity -- Business models -- Customer interface -- Market communications and branding -- Implementation -- Metrics -- Valuation -- Network infrastructure -- Media convergence.
0072465212
Electronic commerce.
Business enterprises--Computer networks
Management
658.84
E-Commerce / Jeffrey F. Rayport and Bernard J. Jaworski. - Boston, MA : McGraw-Hill, 2001. - xxxv, 420 p. ; 26 cm. + hbk. - McGraw-Hill/MarketspaceU learning series .
Includes bibliographical references (pages 391-392) and indexes.
Framing the market opportunity -- Business models -- Customer interface -- Market communications and branding -- Implementation -- Metrics -- Valuation -- Network infrastructure -- Media convergence.
0072465212
Electronic commerce.
Business enterprises--Computer networks
Management
658.84