E-business and e-commerce for managers / H. M. Deitel and P. J. Deitel.

By: Deitel, Harvey M, 1945-.

Contributor(s): Deitel, Paul J | Steinbuhler, K. (Kate).

Material type: materialTypeLabel

BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2001Description: xxxvii, 794 p. ; 24 cm. + hbk.ISBN: 0130323640.Subject(s): Electronic commerce

| Management

| Business enterprises -- Computer networks

DDC classification: 658.84

Contents:

Part 1: Introduction -- Introduction to e-business and e-commerce -- Part 2: Constructing an e-business -- E-business models -- Building an e-business: Design, development and management -- Online monetary transactions -- Part 3: e-business and e-Commerce -- Internet hardware, software and communications -- Wireless internet and m-business -- Internet security -- Part 4: Internet marketing -- Internet marketing -- Affiliate programs -- e-Customer relationship Management -- Part 5: Legal, ethical, social and global issues -- Legal and ethical issues; Internet taxation -- Globalization -- Social and political issues -- Accessibility -- Part 6: e-Business and e-Commerce Case studies -- Online industries -- Online banking and investing -- e-learning -- e-Publishing -- Online entertainment -- Online career services.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	658.84 (Browse shelf(Opens below))	1	Available		00083580

Total holds: 0

Enhanced descriptions from Syndetics:

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

Includes index.

Table of contents provided by Syndetics

Preface (p. xxvii)
Part 1 Introduction
1 Introduction to e-Business and e-Commerce (p. 2)
1.1 Introduction: Transitioning to the Web (p. 3)
1.2 History of the Internet (p. 5)
1.3 History of the World Wide Web (p. 6)
1.4 Internet and World Wide Web Development (p. 7)
1.5 e-Business and e-Commerce Overview (p. 7)
1.6 A Word of Caution (p. 12)
1.7 Tour of the Book (p. 12)
1.8 Internet and World Wide Web Resources (p. 20)
Part 2 Constructing an e-Business
2 e-Business Models (p. 27)
2.1 Introduction (p. 28)
2.2 Storefront Model (p. 28)
2.2.1 Shopping-Cart Technology (p. 29)
2.2.2 Online Shopping Malls (p. 31)
2.3 Auction Model (p. 32)
2.4 Portal Model (p. 35)
2.5 Dynamic-Pricing Models (p. 37)
2.5.1 Name-Your-Price Model (p. 38)
2.5.2 Comparison-Pricing Model (p. 39)
2.5.3 Demand-Sensitive Pricing Model (p. 40)
2.5.4 Bartering Model (p. 40)
2.5.5 Rebates (p. 40)
2.5.6 Offering Free Products and Services (p. 40)
2.6 B2B E-Commerce and EDI (p. 41)
2.7 Click-and-Mortar Businesses (p. 44)
2.8 Internet and World Wide Web Resources (p. 46)
3 Building an e-Business: Design, Development and Management (p. 54)
3.1 Introduction (p. 55)
3.2 Getting Started (p. 56)
3.2.1 Generating e-Business Ideas (p. 56)
3.2.2 Growth of e-Business: Evaluating Risk (p. 57)
3.2.3 Finding Funding and Going Public (p. 57)
3.3 Putting Your Plan Into Action (p. 60)
3.3.1 Choosing a Domain Name (p. 60)
3.3.2 Supply-Chain Management: Distributors, Vendors and Shipment Providers61
3.3.3 Web-Site Hosting (p. 62)
3.3.4 Web Design (p. 67)
3.3.5 Enhancing the User Experience (p. 69)
3.3.6 Protecting Your e-Business (p. 72)
3.3.7 Streaming Media: How Much Is Too Much? (p. 73)
3.3.8 Preparing for New Technologies (p. 73)
3.4 e-Business Solutions (p. 73)
3.4.1 End-to-End e-Business Solutions (p. 74)
3.4.2 Other e-Business Solutions (p. 76)
3.4.3 Maintaining and Monitoring Your Web Site (p. 77)
3.4.4 e-Commerce Consulting (p. 79)
3.5 Internet and World Wide Web Resources (p. 80)
4 Online Monetary Transactions (p. 91)
4.1 Introduction (p. 92)
4.2 Credit-Card Transactions (p. 92)
4.2.1 Anatomy of an Online Credit-Card Transaction (p. 94)
4.2.2 Credit-Card Transaction Enablers (p. 95)
4.3 Online Credit-Card Fraud (p. 96)
4.4 Digital Currency (p. 97)
4.5 e-Wallets (p. 98)
4.6 Alternate Consumer Payment Options (p. 99)
4.7 Peer-to-Peer Payments (p. 100)
4.8 Smart Cards (p. 101)
4.9 Micropayments (p. 102)
4.10 Business-to-Business (B2B) Transactions (p. 104)
4.11 e-Billing (p. 108)
4.12 Developing Payment Standards (p. 111)
4.13 Internet and World Wide Web Resources (p. 112)
Part 3 e-Business and e-Commerce
5 Internet Hardware, Software and Communications (p. 123)
5.1 Introduction (p. 124)
5.2 Structure of the Internet (p. 125)
5.3 Hardware (p. 125)
5.3.1 Servers (p. 126)
5.3.2 Communications Media (p. 126)
5.3.3 Storage Area Networks (SANs) (p. 127)
5.4 Connecting to the Internet (p. 127)
5.4.1 Digital Subscriber Line (DSL) (p. 128)
5.4.2 Broadband (p. 130)
5.4.3 Integrated Services Digital Network (ISDN) (p. 130)
5.4.4 T-1 and T-3 Lines (p. 130)
5.5 Internet2 (p. 131)
5.6 Software (p. 131)
5.6.1 Application Service Providers (ASPs) (p. 131)
5.6.2 Databases (p. 132)
5.7 Operating Systems (p. 133)
5.7.1 UNIX (p. 133)
5.7.2 Microsoft Windows (p. 134)
5.7.3 Linux (p. 135)
5.7.4 Mac OS X (p. 136)
5.8 Enhancing Business Communication (p. 138)
5.8.1 Intranets and Extranets (p. 138)
5.8.2 Streaming Audio and Video (p. 138)
5.8.3 Internet Telephony (p. 139)
5.8.4 Webcasting and Web Conferencing (p. 140)
5.9 Internet and World Wide Web Resources (p. 141)
6 Wireless Internet and m-Business (p. 151)
6.1 Introduction (p. 152)
6.2 Wireless Devices (p. 152)
6.3 m-Business (p. 153)
6.4 Wireless Internet Access (p. 156)
6.5 Wireless Web Technology (p. 158)
6.5.1 Web Clipping (p. 158)
6.5.2 WAP and WML (p. 160)
6.6 Software Applications for Wireless Devices (p. 163)
6.7 Wireless Local Area Networks (WLANs) (p. 166)
6.8 Bluetooth (p. 167)
6.9 Wireless Communications (p. 168)
6.10 Location Tracking (p. 168)
6.10.1 Global Positioning System (GPS) (p. 168)
6.10.2 E911 Act (p. 169)
6.11 Future of Wireless Internet (p. 170)
6.11.1 Implications for Disabled People (p. 170)
6.11.2 Ultimate Wireless Device (p. 170)
6.12 Internet and World Wide Web Resources (p. 171)
7 Internet Security (p. 181)
7.1 Introduction (p. 182)
7.2 Ancient Ciphers to Modern Cryptosystems (p. 183)
7.3 Secret-key Cryptography (p. 184)
7.4 Public-key Cryptography (p. 186)
7.5 Key Agreement Protocols (p. 188)
7.6 Key Management (p. 188)
7.7 Digital Signatures (p. 189)
7.8 Public-key Infrastructure, Certificates and Certification Authorities (p. 191)
7.9 Cryptanalysis (p. 193)
7.10 Security Protocols (p. 193)
7.10.1 Secure Sockets Layer (SSL) (p. 193)
7.10.2 Secure Electronic Transaction (SET) (p. 194)
7.11 Security Attacks (p. 196)
7.12 Network Security (p. 199)
7.12.1 Firewalls (p. 199)
7.12.2 Kerberos (p. 200)
7.12.3 Biometrics (p. 201)
7.13 Steganography (p. 201)
7.14 Internet and World Wide Web Resources (p. 203)
Part 4 Internet Marketing
8 Internet Marketing (p. 218)
8.1 Introduction (p. 219)
8.2 Branding (p. 220)
8.3 Internet Marketing Research (p. 220)
8.4 e-Mail Marketing (p. 222)
8.5 Promotions (p. 224)
8.6 e-Business Advertising (p. 225)
8.6.1 Banner Advertising (p. 226)
8.6.2 Buying and Selling Banner Advertising (p. 228)
8.6.3 Media-Rich Advertising (p. 230)
8.6.4 Wireless Advertising (p. 231)
8.7 e-Business Public Relations (p. 232)
8.8 Business-to-Business (B2B) Marketing on the Web (p. 233)
8.9 Search Engines (p. 234)
8.9.1 META Tags (p. 234)
8.9.2 Search-Engine Registration (p. 234)
8.10 Internet and World Wide Web Resources (p. 236)
9 Affiliate Programs (p. 246)
9.1 Introduction (p. 247)
9.2 How an Affiliate Program Works (p. 248)
9.3 Selecting An Affiliate-Program Reward Structure (p. 248)
9.3.1 Pay-Per-Click Model (p. 249)
9.3.2 Pay-Per-Lead Model (p. 249)
9.3.3 Pay-Per-Sale Model (p. 249)
9.3.4 Multi-Tiered Model (p. 249)
9.3.5 Hybrid Model (p. 250)
9.3.6 CPM (Cost-Per-Thousand) Model (p. 250)
9.4 Attracting Affiliates (p. 251)
9.5 Monitoring An Affiliate Program (p. 251)
9.6 Affiliate Solution Providers (p. 252)
9.6.1 Commission Junction (p. 252)
9.6.2 LinkShare (p. 253)
9.6.3 Be Free (p. 254)
9.6.4 ClickTrade (p. 254)
9.6.5 PlugInGo.com (p. 256)
9.7 Web-site "Stickiness" (p. 256)
9.8 Becoming an Affiliate (p. 257)
9.9 Examples of Affiliate Programs (p. 260)
9.10 Examples of Affiliate Programs by Industry (p. 261)
9.11 Costs and Taxation of Affiliate Programs (p. 265)
9.12 Affiliate-Program Directories and Search Engines (p. 265)
9.13 Internet and World Wide Web Resources (p. 266)
10 e-Customer Relationship Management (p. 272)
10.1 Introduction (p. 273)
10.2 Tracking and Analyzing Data (p. 274)
10.2.1 Log-File Analysis (p. 275)
10.2.2 Data Mining (p. 275)
10.2.3 Customer Registration (p. 278)
10.2.4 Cookies (p. 278)
10.3 Personalization (p. 279)
10.3.1 Intelligent Agents (p. 280)
10.3.2 Personalization vs. Privacy (p. 280)
10.4 Contact Centers (p. 280)
10.4.1 Frequently Asked Questions (FAQs) (p. 281)
10.4.2 e-Mail (p. 282)
10.4.3 Online Text Chatting (p. 282)
10.4.4 Speech Synthesis and Recognition; Natural Language Processing (p. 283)
10.4.5 Voice Communications (p. 285)
10.4.6 Sales-Force Automation (p. 287)
10.5 Business-to-Business e-CRM (p. 289)
10.6 Complete e-CRM Solutions (p. 289)
10.7 Internet and World Wide Web Resources (p. 290)
Part 5 Legal, Ethical, Social and Global Issues
11 Legal and Ethical Issues; Internet Taxation (p. 302)
11.1 Introduction (p. 303)
11.2 Legal Issues: Privacy on the Internet (p. 303)
11.2.1 Right to Privacy (p. 304)
11.2.2 Internet and the Right to Privacy (p. 304)
11.2.3 Network Advertising Initiative (p. 306)
11.2.4 Employer and Employee (p. 307)
11.2.5 Protecting Yourself as a User (p. 309)
11.2.6 Protecting Your Business: Privacy Issues (p. 310)
11.3 Legal Issues: Other Areas of Concern (p. 311)
11.3.1 Defamation (p. 312)
11.3.2 Sexually Explicit Speech (p. 313)
11.3.3 Children and the Internet (p. 314)
11.3.4 Alternative Methods of Regulation (p. 315)
11.3.5 Intellectual Property: Copyright and Patents (p. 316)
11.3.6 Trademark and Domain Name Registration (p. 320)
11.3.7 Unsolicited Commercial e-Mail (Spam) (p. 321)
11.3.8 Online Auctions (p. 322)
11.3.9 Online Contracts (p. 323)
11.3.10 User Agreements (p. 323)
11.4 Cybercrime (p. 324)
11.5 Internet Taxation (p. 324)
11.6 Internet And World Wide Web Resources (p. 327)
12 Globalization (p. 339)
12.1 Introduction (p. 340)
12.2 Regulating the Internet on an International Level (p. 341)
12.2.1 Accounting for Legal and Cultural Differences (p. 341)
12.2.2 International Internet Regulations (p. 342)
12.3 Creating an e-Business with Global Capabilities (p. 344)
12.3.1 Choosing an International Market (p. 344)
12.3.2 Obtaining a Local Internet Address (p. 346)
12.3.3 Internationalization and Localization (p. 346)
12.3.4 Partnering and Hiring (p. 352)
12.3.5 Payment Systems (p. 353)
12.3.6 Distribution (p. 354)
12.3.7 Legal and Taxation Systems (p. 355)
12.3.8 Promotions (p. 356)
12.4 Canada (p. 357)
12.5 Mexico and Central and South America (p. 358)
12.6 Europe (p. 359)
12.7 Africa (p. 360)
12.8 Middle East (p. 361)
12.9 Asia (p. 362)
12.10 Australia (p. 363)
12.11 Future of Global e-Business (p. 364)
12.12 Internet and World Wide Web Resources (p. 364)
13 Social and Political Issues (p. 375)
13.1 Introduction (p. 376)
13.2 Health, Social Interaction and the Internet (p. 376)
13.2.1 Social Health (p. 376)
13.2.2 Children and the Internet (p. 377)
13.3 Socio-Economic Segregation (p. 378)
13.4 New Economic Workplace (p. 379)
13.5 Online Communities (p. 380)
13.5.1 Online Communities: Defining the Difference (p. 380)
13.5.2 Communication Tools (p. 383)
13.5.3 Online Activism (p. 385)
13.6 Online Charities and Non Profit Organizations on the Web (p. 388)
13.7 Internet and World Wide Web Resources (p. 389)
14 Accessibility (p. 397)
14.1 Introduction (p. 398)
14.2 Web Accessibility (p. 398)
14.3 Web Accessibility Initiative (p. 400)
14.4 Providing Alternatives for Multimedia Content (p. 400)
14.4.1 Readability (p. 401)
14.4.2 Using Voice Synthesis and Recognition with VoiceXML (p. 401)
14.5 Accessibility in Microsoft Windows 2000 (p. 402)
14.5.1 Tools for Visually Impaired People (p. 402)
14.5.2 Tools for Hearing-Impaired People (p. 406)
14.5.3 Tools for Users Who Have Difficulty Using the Keyboard (p. 407)
14.5.4 Microsoft Narrator (p. 411)
14.5.5 Microsoft On-Screen Keyboard (p. 413)
14.5.6 Accessibility Features in Microsoft Internet Explorer 5.0 (p. 413)
14.6 Other Accessibility Tools (p. 415)
14.7 Internet and World Wide Web Resources (p. 417)
Part 6 e-Business and e-Commerce Case Studies
15 Online Industries (p. 424)
15.1 Introduction (p. 425)
15.2 Retailing on the Web (p. 425)
15.3 Medical Services Online; Health and Nutrition (p. 426)
15.4 Online Travel (p. 428)
15.5 Transportation and Shipping (p. 429)
15.6 Online Automotive Sites (p. 431)
15.7 Energy Online (p. 432)
15.8 Selling Brainpower Online (p. 434)
15.9 Online Art Dealers (p. 435)
15.10 Online Grocery Stores (p. 436)
15.11 Online Real Estate (p. 437)
15.12 Online Legal Services (p. 441)
15.13 Government Online (p. 442)
15.14 Insurance Online (p. 443)
15.15 Children Online (p. 444)
15.16 Purchasing Event Tickets Online (p. 446)
15.17 Genealogy Online (p. 447)
15.18 Internet and World Wide Web Resources (p. 447)
16 Online Banking and Investing (p. 455)
16.1 Introduction (p. 456)
16.2 Online Banking Services (p. 456)
16.2.1 Hybrid Banks (p. 457)
16.2.2 Internet-Only Banks (p. 459)
16.3 Online Loans (p. 461)
16.4 How the Web Is Changing the Investment Community (p. 463)
16.4.1 Electronic Communication Networks (ECNs) (p. 463)
16.4.2 Online Trading (p. 465)
16.4.3 Online Bond Trading (p. 472)
16.5 Merging Financial Services (p. 472)
16.6 Financial Aggregation Services (p. 473)
16.7 Wireless Banking and Trading (p. 474)
16.8 Financial Planning Online (p. 477)
16.9 Internet and World Wide Web Resources (p. 478)
17 e-Learning (p. 489)
17.1 Introduction (p. 490)
17.2 e-Learning Technologies and Infrastructure (p. 491)
17.3 e-Learning Overview (p. 492)
17.4 e-Learning Solution Providers (p. 493)
17.5 Training Marketplaces (p. 495)
17.6 Information Technology (IT) Training Online (p. 495)
17.7 Traditional Education Online (p. 499)
17.8 Studying Online (p. 501)
17.9 Educational Supplies and Resources Online (p. 503)
17.10 Internet and World Wide Web Resources (p. 503)
18 e-Publishing (p. 511)
18.1 Introduction (p. 512)
18.2 Electronic Publishing (p. 512)
18.3 Self-Publishing (p. 515)
18.4 Print on Demand (p. 518)
18.5 e-Publishing: Related Hardware and Technologies (p. 519)
18.5.1 XrML (p. 519)
18.5.2 e-Books (p. 520)
18.6 Online News Sources (p. 521)
18.7 e-Zines and Online Magazines (p. 521)
18.8 Future of e-Publishing (p. 523)
18.9 Internet and World Wide Web Resources (p. 525)
19 Online Entertainment (p. 530)
19.1 Introduction (p. 531)
19.2 Online Entertainment (p. 532)
19.3 Entertainment and Technology (p. 533)
19.4 MP3 and File-Transfer Technology (p. 534)
19.5 Amateur and Independent Artist Opportunities (p. 534)
19.6 Interactive Web TV (p. 536)
19.7 Music and the Web (p. 537)
19.8 Web Radio (p. 537)
19.9 Sports on the Web (p. 538)
19.10 Comedy on the Web (p. 540)
19.11 Online Games (p. 541)
19.12 Online Hollywood (p. 542)
19.12.1 Talent Scouting (p. 544)
19.12.2 Screen Writing (p. 545)
19.12.3 Distribution and Supplies (p. 545)
19.13 The Future of Entertainment (p. 545)
19.14 Internet and World Wide Web Resources (p. 547)
20 Online Career Services (p. 553)
20.1 Introduction (p. 554)
20.2 Resources for the Job Seeker (p. 555)
20.3 Online Opportunities for Employers (p. 556)
20.3.1 Posting Jobs Online (p. 558)
20.3.2 Problems with Recruiting on the Web (p. 560)
20.3.3 Diversity in the Workplace (p. 560)
20.3.4 Recruiting Services (p. 562)
20.3.5 Testing Potential Employees Online (p. 563)
20.4 Career Sites (p. 563)
20.4.1 Comprehensive Career Sites (p. 564)
20.4.2 Technical Positions (p. 565)
20.4.3 Contracting Online (p. 566)
20.4.4 Executive Positions (p. 567)
20.4.5 Students and Young Professionals (p. 568)
20.4.6 Other Online Career Services (p. 569)
20.5 Internet and World Wide Web Resources (p. 569)
Part 7 Appendices
A Microsoft Internet Explorer 5.5 (p. 578)
A.1 Introduction to the Internet Explorer 5.5 Web Browser (p. 579)
A.1.1 Connecting to the Internet (p. 579)
A.1.2 Features of Internet Explorer 5.5 (p. 580)
A.1.3 File Transfer Protocol (FTP) (p. 583)
A.1.4 Outlook Express and Electronic Mail (p. 585)
A.1.5 Outlook Express and Newsgroups (p. 589)
A.1.6 NetMeeting and MSN Messenger Service (p. 591)
A.1.7 Controlling the Details (p. 594)
B Building an e-Business: Internet and Web Programming (p. 599)
B.1 Introduction (p. 600)
B.2 Problem Statement (p. 600)
B.3 Three-Tier Architecture (p. 600)
B.3.1 Top Tier: The User Interface (p. 601)
B.3.2 Middle Tier: Business Processes (The Server) (p. 601)
B.3.3 Bottom Tier: Database (p. 602)
B.4 Introduction to the Bug2Bug.com Bookstore (p. 602)
C Introduction to HyperText Markup Language 4 (HTML 4) (p. 614)
C.1 Introduction (p. 615)
C.2 Markup Languages (p. 615)
C.3 Editing HTML (p. 616)
C.4 Common Tags (p. 617)
C.5 Headers (p. 619)
C.6 Text Styling (p. 620)
C.7 Linking (p. 622)
C.8 Images (p. 625)
C.9 Formatting Text With [left angle bracket]FONT[right angle bracket] (p. 629)
C.10 Special Characters, Horizontal Rules and More Line Breaks (p. 631)
C.11 Internet and WWW Resources (p. 634)
D Intermediate HTML 4 (p. 639)
D.1 Introduction (p. 640)
D.2 Basic HTML Tables (p. 640)
D.3 Intermediate HTML Tables and Formatting (p. 643)
D.4 Basic HTML Forms (p. 646)
D.5 More Complex HTML Forms (p. 649)
D.6 Internet and WWW Resources (p. 655)
E Introduction to HTML, ASP, XML and JavaScript Syntax (p. 660)
E.1 Introduction (p. 661)
E.2 Introduction to HTML (p. 661)
E.3 Introduction to ASP (p. 661)
E.4 Introduction to XML (p. 665)
E.5 Introduction to JavaScript (p. 666)
F The Client Tier: The User Interface (p. 672)
F.1 The Client Tier (p. 673)
F.2 HTML (p. 674)
F.3 XML and XSL (p. 679)
G The Middle Tier: Business Processes (p. 685)
G.1 Introduction (p. 686)
G.2 Active Server Pages (ASP) (p. 686)
G.3 Adding and Viewing Cart contents (p. 701)
G.4 Check Out (p. 707)
H The Bottom Tier: The Database (p. 722)
H.1 Introduction (p. 723)
H.2 Bottom Tier: Database (p. 723)
H.3 Access Database (p. 723)
I Accessibility Programming (p. 725)
I.1 Introduction (p. 726)
I.2 Providing Alternatives for Multimedia Content (p. 726)
I.3 Maximizing Readability by Focusing on Structure (p. 729)
I.4 Accessibility in HTML Tables (p. 729)
I.5 Accessibility in HTML Frames (p. 733)
I.6 Accessibility in XML (p. 733)
I.7 Using Voice Synthesis and Recognition with VoiceXML (p. 734)
7.6 Internet and World Wide Web Resources (p. 741)
J Installing a Web Server (p. 746)
K Setting Up a Microsoft ODBC Data Source (p. 747)
Glossary (p. 748)
Index (p. 770)

Excerpt provided by Syndetics

Preface Live in fragments no longer. Only connect. Edward Morgan Forster Welcome to the exciting world of the Internet, the World Wide Web, e-business and e-commerce. This book is by an old guy, a young guy, a young lady and the Deitel & Associates, Inc. writing team she heads, known collectively as "The PACK." The old guy (HMD; Massachusetts Institute of Technology 1967) has been in the computer field for 40 years. The young guy (PJD; MIT 1991) has been programming and/or teaching programming for 19 years. The young lady (Kate Steinbuhler; Boston College 2000) majored in English and communications and studied Web development. Kate's team, the PACK--for "Paul," "Abbey," "Christy" and "Kate"--consists of Paul Brandano (Boston College School of Management 2000; majored in marketing), Abbey Deitel (Carnegie Mellon University 1995; majored in industrial administration), Christy Connolly (Boston College School of Management; majored in marketing and finance), and, of course Kate Steinbuhler. Together, our experience includes Internet, World Wide Web, e-business and e-commerce software technologies, as well as academic study and industry experience in computer science, information technology, finance, marketing, management, English and communications. Ideally, we want this book to speak to students in all areas of interest; we hope you will find it informative, challenging and entertaining. This is not a computer programming book, but it does include an optional case study (in Appendices B through H) on building a storefront e-business that sells books online. E-business and e-commerce are evolving rapidly, if not explosively. This creates tremendous challenges for us as authors, for our publisher (Prentice Hall), for instructors, for students and for professional people. This book, e-business & e-commerce for Managers, is designed to meet these challenges. Why We Wrote e-Business and e-Commerce for Managers Today, e-business and e-commerce are exploding; businesses everywhere are creating Web presences and reaching their markets in ways that were never before possible. College professors are eager to incorporate e-business and e-commerce into their undergraduate and graduate Internet, Web and business curricula. Professionals are eager to incorporate ebusiness and e-commerce technology into their organizations. Students want to learn these leading-edge technologies that will be immediately useful to them as they leave the college environment and head into a world where the Internet and World Wide Web have a massive prominence. Our goal was clear: produce a textbook for college-level courses in e-business and ecommerce for students with little or no programming experience, and to explore the tremendous opportunities afforded by the Web. To meet this goal, we produced a comprehensive book that explains the different elements of e-business and e-commerce and provides abundant real-world applications to encourage students to learn from examples currently on the Web. We performed extensive research for this book and located hundreds of Internet and Web resources to help students learn about building and managing e-businesses. These links include general information, tutorials and demonstrations. Many of the demos are fun, such as the E*TRADE investing game in which students can win cash prizes for participating. The resources also point students to lots of free stuff on the Internet, including free Internet access. This book is appropriate for students and professionals who wish to create their own ebusinesses. Many of the Internet and Web resources we include point students to turnkey solutions (some for a fee and others for free) for creating e-businesses. Students will also be able to use the programming technologies presented in the appendices to create e-businesses themselves (they will also need to set up merchant accounts with banks and use an industrial-strength database system). The tour of the book in Chapter 1 outlines the elements we present for building real e-businesses. Teaching Approach e-Business and e-Commerce for Managers contains a rich collection of examples, exercises and projects drawn from many fields to gives students an opportunity to solve interesting real-world problems. The book concentrates on the principles of good e-business management, and provides opportunities for class discussion and scores of Web-based exercises. The text emphasizes good pedagogy. World Wide Web Access The installation instructions for the case study for e-Business and e-Commerce for Managers (and our other publications) is free for download at the Deitel & Associates, Inc. Web site: www.deitel.com Objectives Each chapter begins with a statement of Objectives. This tells students what to expect and gives them an opportunity, after reading the chapter, to determine if they have met these objectives. Quotations The learning objectives are followed by quotations. Some are humorous, some are philosophical and some offer interesting insights. Our students enjoy relating the quotations to the chapter material. Many of the quotations are worth a "second look" after reading each chapter. Outline The chapter Outline helps students approach the material in top-down fashion. This, too, helps students anticipate what is to come and set a comfortable and effective learning pace. Illustrations/Figures The illustrations and figures provide visual examples of business concepts, or feature actual businesses on the Web. Charts and tables offer lists of additional resources, and break information into an organized, easy-to-read format. e-Facts The e-Facts offer the student an interesting break from the text. They are tied into the current discussion, providing interesting facts and statistics on the effects of the Internet, current trends and future projections. Summary Each chapter ends with additional pedagogical devices. We present a thorough, bullet-list-style Summary of each chapter, to help the student review and reinforce key concepts. Terminology We include in the Terminology section an alphabetized list of the important terms defined in the chapter--again for further reinforcement. Self-Review Exercises and Answers Self-Review Exercises and Answers are included for self-study. This gives the student a chance to build confidence with the material and prepare for the regular exercises. Students should attempt all the self-review exercises and check their answers. Exercises The chapter exercises include simple recall of important terminology and concepts, issues for class discussion, Web-based demonstrations and group and semester projects. The large number of exercises across a wide variety of areas enables instructors to tailor their courses to the unique needs of their audiences, and to vary course assignments each semester. Instructors can use these exercises to form homework assignments, short quizzes and major examinations. The solutions for most of the exercises are included in the Instructor's Manual. NOTE: Please do not write to us requesting the instructor's manual. Distribution of this publication is strictly limited to college professors teaching from the book. Instructors may obtain the solutions manual only from their regular Prentice Hall representatives. We regret that we cannot provide the solutions to professionals. Optional Case Study Using the Deitel™Live-Code™Approach The optional case study, "Building an e-Business," in the appendices completely implements a simplified version of an e-business storefront that sells books. Please take a moment now and read about this case study in the Tour of the Book at the end of Chapter 1; the case study is summarized in the descriptions of Appendices B through H. In the case study, each new concept is presented in the context of a complete, working program immediately followed by one or more windows showing the program's input/output dialog. We call this style of teaching and writing our live-code approach ™. We use real, working programs to teach programming languages. Reading these programs is much like entering and running them on a computer. All the code in the case study is free for download at our Web site, www.deitel.com. If you choose to do the case study, please download this code and carefully read the installation and setup instructions in Appendices J and K on our Web site. Glossary The extensive glossary summarizes the key terms in each chapter to provide a quick reference for students while working on a homework assignment or preparing for an exam. Index Entries We have included an extensive Index at the back of the book. This helps the student find any term or concept by keyword. The terms in the Terminology sections generally appear in the Index (along with many more index items from each chapter). Students can use the Index in conjunction with the Terminology sections to be sure they have covered the key material of each chapter. Recommended Readings An extensive bibliography of books, articles and online documentation is included at the close of several chapters to encourage further reading. Excerpted from E-Business and E-Commerce for Managers by Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Author notes provided by Syndetics

DR. HARVEY M. DEITEL , CEO of Deitel & Associates, Inc., has 40 years in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with Paul J. Deitel. He is author or co-author of several dozen books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Polish and Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

PAUL J. DEITEL , Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studies Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave e Software, Computervision, Stratus, Fidelity, Cambridge Technology Partners, Lucent Technologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.

KATE STEINBUHLER , Editorial Director at Deitel & Associates, Inc. and a graduate of Boston College with majors in English and communications, served as project manager and primary author of Chapters 3, 11, 12, 17 and 20. She co-authored Chapters 1, 4, 12 and 14, and served as project manager and co-author for six business chapters in e-Business and e-Commerce for Managers' sister book, e-Business and e-Commerce How To Program . She would like to acknowledge the other members of the PACK (the PACK consists of Paul Brandano, Abbey Deitel, Christy Connolly and Kate Steinbuhler) for their hard work and devotion to the project, and extend a special thank you to Greg Friedman and Alyssa Clapp for their support. She would like to thank Dale Herbeck, Chair and Associate Professor of Communications at Boston College, who provided insights for Chapter 11.

The Deitels are co-authors of the best-selling introductory college computer-science programming language textbooks, Internet and World Wide Web How to Program and e-Business and e-Commerce How to Program . The Deitels are also co-authors the Internet and World Wide Web Programming Multimedia Cyber Classroom and the e-Business and e-Commerce Programming Multimedia Cyber Classroom . The Deitels are authors of the world's #1 selling college text books in Java, C and C++.