MTU Cork Library Catalogue

E-business and e-commerce for managers /

Deitel, Harvey M., 1945-

E-business and e-commerce for managers / H. M. Deitel and P. J. Deitel. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xxxvii, 794 p. ; 24 cm. + hbk.

Includes index.

Part 1: Introduction -- Introduction to e-business and e-commerce -- Part 2: Constructing an e-business -- E-business models -- Building an e-business: Design, development and management -- Online monetary transactions -- Part 3: e-business and e-Commerce -- Internet hardware, software and communications -- Wireless internet and m-business -- Internet security -- Part 4: Internet marketing -- Internet marketing -- Affiliate programs -- e-Customer relationship Management -- Part 5: Legal, ethical, social and global issues -- Legal and ethical issues; Internet taxation -- Globalization -- Social and political issues -- Accessibility -- Part 6: e-Business and e-Commerce Case studies -- Online industries -- Online banking and investing -- e-learning -- e-Publishing -- Online entertainment -- Online career services.

0130323640


Electronic commerce.
Management
Business enterprises--Computer networks.

658.84

Powered by Koha