E-business and e-commerce for managers / H. M. Deitel and P. J. Deitel.
By: Deitel, Harvey M.
Contributor(s): Deitel, Paul J | Steinbuhler, K. (Kate).
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2001Description: xxxvii, 794 p. ; 24 cm. + hbk.ISBN: 0130323640.Subject(s): Electronic commerce | Management | Business enterprises -- Computer networksDDC classification: 658.84Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00083580 |
Enhanced descriptions from Syndetics:
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
Includes index.
Part 1: Introduction -- Introduction to e-business and e-commerce -- Part 2: Constructing an e-business -- E-business models -- Building an e-business: Design, development and management -- Online monetary transactions -- Part 3: e-business and e-Commerce -- Internet hardware, software and communications -- Wireless internet and m-business -- Internet security -- Part 4: Internet marketing -- Internet marketing -- Affiliate programs -- e-Customer relationship Management -- Part 5: Legal, ethical, social and global issues -- Legal and ethical issues; Internet taxation -- Globalization -- Social and political issues -- Accessibility -- Part 6: e-Business and e-Commerce Case studies -- Online industries -- Online banking and investing -- e-learning -- e-Publishing -- Online entertainment -- Online career services.
Table of contents provided by Syndetics
- Preface (p. xxvii)
- Part 1 Introduction
- 1 Introduction to e-Business and e-Commerce (p. 2)
- 1.1 Introduction: Transitioning to the Web (p. 3)
- 1.2 History of the Internet (p. 5)
- 1.3 History of the World Wide Web (p. 6)
- 1.4 Internet and World Wide Web Development (p. 7)
- 1.5 e-Business and e-Commerce Overview (p. 7)
- 1.6 A Word of Caution (p. 12)
- 1.7 Tour of the Book (p. 12)
- 1.8 Internet and World Wide Web Resources (p. 20)
- Part 2 Constructing an e-Business
- 2 e-Business Models (p. 27)
- 2.1 Introduction (p. 28)
- 2.2 Storefront Model (p. 28)
- 2.2.1 Shopping-Cart Technology (p. 29)
- 2.2.2 Online Shopping Malls (p. 31)
- 2.3 Auction Model (p. 32)
- 2.4 Portal Model (p. 35)
- 2.5 Dynamic-Pricing Models (p. 37)
- 2.5.1 Name-Your-Price Model (p. 38)
- 2.5.2 Comparison-Pricing Model (p. 39)
- 2.5.3 Demand-Sensitive Pricing Model (p. 40)
- 2.5.4 Bartering Model (p. 40)
- 2.5.5 Rebates (p. 40)
- 2.5.6 Offering Free Products and Services (p. 40)
- 2.6 B2B E-Commerce and EDI (p. 41)
- 2.7 Click-and-Mortar Businesses (p. 44)
- 2.8 Internet and World Wide Web Resources (p. 46)
- 3 Building an e-Business: Design, Development and Management (p. 54)
- 3.1 Introduction (p. 55)
- 3.2 Getting Started (p. 56)
- 3.2.1 Generating e-Business Ideas (p. 56)
- 3.2.2 Growth of e-Business: Evaluating Risk (p. 57)
- 3.2.3 Finding Funding and Going Public (p. 57)
- 3.3 Putting Your Plan Into Action (p. 60)
- 3.3.1 Choosing a Domain Name (p. 60)
- 3.3.2 Supply-Chain Management: Distributors, Vendors and Shipment Providers61
- 3.3.3 Web-Site Hosting (p. 62)
- 3.3.4 Web Design (p. 67)
- 3.3.5 Enhancing the User Experience (p. 69)
- 3.3.6 Protecting Your e-Business (p. 72)
- 3.3.7 Streaming Media: How Much Is Too Much? (p. 73)
- 3.3.8 Preparing for New Technologies (p. 73)
- 3.4 e-Business Solutions (p. 73)
- 3.4.1 End-to-End e-Business Solutions (p. 74)
- 3.4.2 Other e-Business Solutions (p. 76)
- 3.4.3 Maintaining and Monitoring Your Web Site (p. 77)
- 3.4.4 e-Commerce Consulting (p. 79)
- 3.5 Internet and World Wide Web Resources (p. 80)
- 4 Online Monetary Transactions (p. 91)
- 4.1 Introduction (p. 92)
- 4.2 Credit-Card Transactions (p. 92)
- 4.2.1 Anatomy of an Online Credit-Card Transaction (p. 94)
- 4.2.2 Credit-Card Transaction Enablers (p. 95)
- 4.3 Online Credit-Card Fraud (p. 96)
- 4.4 Digital Currency (p. 97)
- 4.5 e-Wallets (p. 98)
- 4.6 Alternate Consumer Payment Options (p. 99)
- 4.7 Peer-to-Peer Payments (p. 100)
- 4.8 Smart Cards (p. 101)
- 4.9 Micropayments (p. 102)
- 4.10 Business-to-Business (B2B) Transactions (p. 104)
- 4.11 e-Billing (p. 108)
- 4.12 Developing Payment Standards (p. 111)
- 4.13 Internet and World Wide Web Resources (p. 112)
- Part 3 e-Business and e-Commerce
- 5 Internet Hardware, Software and Communications (p. 123)
- 5.1 Introduction (p. 124)
- 5.2 Structure of the Internet (p. 125)
- 5.3 Hardware (p. 125)
- 5.3.1 Servers (p. 126)
- 5.3.2 Communications Media (p. 126)
- 5.3.3 Storage Area Networks (SANs) (p. 127)
- 5.4 Connecting to the Internet (p. 127)
- 5.4.1 Digital Subscriber Line (DSL) (p. 128)
- 5.4.2 Broadband (p. 130)
- 5.4.3 Integrated Services Digital Network (ISDN) (p. 130)
- 5.4.4 T-1 and T-3 Lines (p. 130)
- 5.5 Internet2 (p. 131)
- 5.6 Software (p. 131)
- 5.6.1 Application Service Providers (ASPs) (p. 131)
- 5.6.2 Databases (p. 132)
- 5.7 Operating Systems (p. 133)
- 5.7.1 UNIX (p. 133)
- 5.7.2 Microsoft Windows (p. 134)
- 5.7.3 Linux (p. 135)
- 5.7.4 Mac OS X (p. 136)
- 5.8 Enhancing Business Communication (p. 138)
- 5.8.1 Intranets and Extranets (p. 138)
- 5.8.2 Streaming Audio and Video (p. 138)
- 5.8.3 Internet Telephony (p. 139)
- 5.8.4 Webcasting and Web Conferencing (p. 140)
- 5.9 Internet and World Wide Web Resources (p. 141)
- 6 Wireless Internet and m-Business (p. 151)
- 6.1 Introduction (p. 152)
- 6.2 Wireless Devices (p. 152)
- 6.3 m-Business (p. 153)
- 6.4 Wireless Internet Access (p. 156)
- 6.5 Wireless Web Technology (p. 158)
- 6.5.1 Web Clipping (p. 158)
- 6.5.2 WAP and WML (p. 160)
- 6.6 Software Applications for Wireless Devices (p. 163)
- 6.7 Wireless Local Area Networks (WLANs) (p. 166)
- 6.8 Bluetooth (p. 167)
- 6.9 Wireless Communications (p. 168)
- 6.10 Location Tracking (p. 168)
- 6.10.1 Global Positioning System (GPS) (p. 168)
- 6.10.2 E911 Act (p. 169)
- 6.11 Future of Wireless Internet (p. 170)
- 6.11.1 Implications for Disabled People (p. 170)
- 6.11.2 Ultimate Wireless Device (p. 170)
- 6.12 Internet and World Wide Web Resources (p. 171)
- 7 Internet Security (p. 181)
- 7.1 Introduction (p. 182)
- 7.2 Ancient Ciphers to Modern Cryptosystems (p. 183)
- 7.3 Secret-key Cryptography (p. 184)
- 7.4 Public-key Cryptography (p. 186)
- 7.5 Key Agreement Protocols (p. 188)
- 7.6 Key Management (p. 188)
- 7.7 Digital Signatures (p. 189)
- 7.8 Public-key Infrastructure, Certificates and Certification Authorities (p. 191)
- 7.9 Cryptanalysis (p. 193)
- 7.10 Security Protocols (p. 193)
- 7.10.1 Secure Sockets Layer (SSL) (p. 193)
- 7.10.2 Secure Electronic Transaction (SET) (p. 194)
- 7.11 Security Attacks (p. 196)
- 7.12 Network Security (p. 199)
- 7.12.1 Firewalls (p. 199)
- 7.12.2 Kerberos (p. 200)
- 7.12.3 Biometrics (p. 201)
- 7.13 Steganography (p. 201)
- 7.14 Internet and World Wide Web Resources (p. 203)
- Part 4 Internet Marketing
- 8 Internet Marketing (p. 218)
- 8.1 Introduction (p. 219)
- 8.2 Branding (p. 220)
- 8.3 Internet Marketing Research (p. 220)
- 8.4 e-Mail Marketing (p. 222)
- 8.5 Promotions (p. 224)
- 8.6 e-Business Advertising (p. 225)
- 8.6.1 Banner Advertising (p. 226)
- 8.6.2 Buying and Selling Banner Advertising (p. 228)
- 8.6.3 Media-Rich Advertising (p. 230)
- 8.6.4 Wireless Advertising (p. 231)
- 8.7 e-Business Public Relations (p. 232)
- 8.8 Business-to-Business (B2B) Marketing on the Web (p. 233)
- 8.9 Search Engines (p. 234)
- 8.9.1 META Tags (p. 234)
- 8.9.2 Search-Engine Registration (p. 234)
- 8.10 Internet and World Wide Web Resources (p. 236)
- 9 Affiliate Programs (p. 246)
- 9.1 Introduction (p. 247)
- 9.2 How an Affiliate Program Works (p. 248)
- 9.3 Selecting An Affiliate-Program Reward Structure (p. 248)
- 9.3.1 Pay-Per-Click Model (p. 249)
- 9.3.2 Pay-Per-Lead Model (p. 249)
- 9.3.3 Pay-Per-Sale Model (p. 249)
- 9.3.4 Multi-Tiered Model (p. 249)
- 9.3.5 Hybrid Model (p. 250)
- 9.3.6 CPM (Cost-Per-Thousand) Model (p. 250)
- 9.4 Attracting Affiliates (p. 251)
- 9.5 Monitoring An Affiliate Program (p. 251)
- 9.6 Affiliate Solution Providers (p. 252)
- 9.6.1 Commission Junction (p. 252)
- 9.6.2 LinkShare (p. 253)
- 9.6.3 Be Free (p. 254)
- 9.6.4 ClickTrade (p. 254)
- 9.6.5 PlugInGo.com (p. 256)
- 9.7 Web-site "Stickiness" (p. 256)
- 9.8 Becoming an Affiliate (p. 257)
- 9.9 Examples of Affiliate Programs (p. 260)
- 9.10 Examples of Affiliate Programs by Industry (p. 261)
- 9.11 Costs and Taxation of Affiliate Programs (p. 265)
- 9.12 Affiliate-Program Directories and Search Engines (p. 265)
- 9.13 Internet and World Wide Web Resources (p. 266)
- 10 e-Customer Relationship Management (p. 272)
- 10.1 Introduction (p. 273)
- 10.2 Tracking and Analyzing Data (p. 274)
- 10.2.1 Log-File Analysis (p. 275)
- 10.2.2 Data Mining (p. 275)
- 10.2.3 Customer Registration (p. 278)
- 10.2.4 Cookies (p. 278)
- 10.3 Personalization (p. 279)
- 10.3.1 Intelligent Agents (p. 280)
- 10.3.2 Personalization vs. Privacy (p. 280)
- 10.4 Contact Centers (p. 280)
- 10.4.1 Frequently Asked Questions (FAQs) (p. 281)
- 10.4.2 e-Mail (p. 282)
- 10.4.3 Online Text Chatting (p. 282)
- 10.4.4 Speech Synthesis and Recognition; Natural Language Processing (p. 283)
- 10.4.5 Voice Communications (p. 285)
- 10.4.6 Sales-Force Automation (p. 287)
- 10.5 Business-to-Business e-CRM (p. 289)
- 10.6 Complete e-CRM Solutions (p. 289)
- 10.7 Internet and World Wide Web Resources (p. 290)
- Part 5 Legal, Ethical, Social and Global Issues
- 11 Legal and Ethical Issues; Internet Taxation (p. 302)
- 11.1 Introduction (p. 303)
- 11.2 Legal Issues: Privacy on the Internet (p. 303)
- 11.2.1 Right to Privacy (p. 304)
- 11.2.2 Internet and the Right to Privacy (p. 304)
- 11.2.3 Network Advertising Initiative (p. 306)
- 11.2.4 Employer and Employee (p. 307)
- 11.2.5 Protecting Yourself as a User (p. 309)
- 11.2.6 Protecting Your Business: Privacy Issues (p. 310)
- 11.3 Legal Issues: Other Areas of Concern (p. 311)
- 11.3.1 Defamation (p. 312)
- 11.3.2 Sexually Explicit Speech (p. 313)
- 11.3.3 Children and the Internet (p. 314)
- 11.3.4 Alternative Methods of Regulation (p. 315)
- 11.3.5 Intellectual Property: Copyright and Patents (p. 316)
- 11.3.6 Trademark and Domain Name Registration (p. 320)
- 11.3.7 Unsolicited Commercial e-Mail (Spam) (p. 321)
- 11.3.8 Online Auctions (p. 322)
- 11.3.9 Online Contracts (p. 323)
- 11.3.10 User Agreements (p. 323)
- 11.4 Cybercrime (p. 324)
- 11.5 Internet Taxation (p. 324)
- 11.6 Internet And World Wide Web Resources (p. 327)
- 12 Globalization (p. 339)
- 12.1 Introduction (p. 340)
- 12.2 Regulating the Internet on an International Level (p. 341)
- 12.2.1 Accounting for Legal and Cultural Differences (p. 341)
- 12.2.2 International Internet Regulations (p. 342)
- 12.3 Creating an e-Business with Global Capabilities (p. 344)
- 12.3.1 Choosing an International Market (p. 344)
- 12.3.2 Obtaining a Local Internet Address (p. 346)
- 12.3.3 Internationalization and Localization (p. 346)
- 12.3.4 Partnering and Hiring (p. 352)
- 12.3.5 Payment Systems (p. 353)
- 12.3.6 Distribution (p. 354)
- 12.3.7 Legal and Taxation Systems (p. 355)
- 12.3.8 Promotions (p. 356)
- 12.4 Canada (p. 357)
- 12.5 Mexico and Central and South America (p. 358)
- 12.6 Europe (p. 359)
- 12.7 Africa (p. 360)
- 12.8 Middle East (p. 361)
- 12.9 Asia (p. 362)
- 12.10 Australia (p. 363)
- 12.11 Future of Global e-Business (p. 364)
- 12.12 Internet and World Wide Web Resources (p. 364)
- 13 Social and Political Issues (p. 375)
- 13.1 Introduction (p. 376)
- 13.2 Health, Social Interaction and the Internet (p. 376)
- 13.2.1 Social Health (p. 376)
- 13.2.2 Children and the Internet (p. 377)
- 13.3 Socio-Economic Segregation (p. 378)
- 13.4 New Economic Workplace (p. 379)
- 13.5 Online Communities (p. 380)
- 13.5.1 Online Communities: Defining the Difference (p. 380)
- 13.5.2 Communication Tools (p. 383)
- 13.5.3 Online Activism (p. 385)
- 13.6 Online Charities and Non Profit Organizations on the Web (p. 388)
- 13.7 Internet and World Wide Web Resources (p. 389)
- 14 Accessibility (p. 397)
- 14.1 Introduction (p. 398)
- 14.2 Web Accessibility (p. 398)
- 14.3 Web Accessibility Initiative (p. 400)
- 14.4 Providing Alternatives for Multimedia Content (p. 400)
- 14.4.1 Readability (p. 401)
- 14.4.2 Using Voice Synthesis and Recognition with VoiceXML (p. 401)
- 14.5 Accessibility in Microsoft Windows 2000 (p. 402)
- 14.5.1 Tools for Visually Impaired People (p. 402)
- 14.5.2 Tools for Hearing-Impaired People (p. 406)
- 14.5.3 Tools for Users Who Have Difficulty Using the Keyboard (p. 407)
- 14.5.4 Microsoft Narrator (p. 411)
- 14.5.5 Microsoft On-Screen Keyboard (p. 413)
- 14.5.6 Accessibility Features in Microsoft Internet Explorer 5.0 (p. 413)
- 14.6 Other Accessibility Tools (p. 415)
- 14.7 Internet and World Wide Web Resources (p. 417)
- Part 6 e-Business and e-Commerce Case Studies
- 15 Online Industries (p. 424)
- 15.1 Introduction (p. 425)
- 15.2 Retailing on the Web (p. 425)
- 15.3 Medical Services Online; Health and Nutrition (p. 426)
- 15.4 Online Travel (p. 428)
- 15.5 Transportation and Shipping (p. 429)
- 15.6 Online Automotive Sites (p. 431)
- 15.7 Energy Online (p. 432)
- 15.8 Selling Brainpower Online (p. 434)
- 15.9 Online Art Dealers (p. 435)
- 15.10 Online Grocery Stores (p. 436)
- 15.11 Online Real Estate (p. 437)
- 15.12 Online Legal Services (p. 441)
- 15.13 Government Online (p. 442)
- 15.14 Insurance Online (p. 443)
- 15.15 Children Online (p. 444)
- 15.16 Purchasing Event Tickets Online (p. 446)
- 15.17 Genealogy Online (p. 447)
- 15.18 Internet and World Wide Web Resources (p. 447)
- 16 Online Banking and Investing (p. 455)
- 16.1 Introduction (p. 456)
- 16.2 Online Banking Services (p. 456)
- 16.2.1 Hybrid Banks (p. 457)
- 16.2.2 Internet-Only Banks (p. 459)
- 16.3 Online Loans (p. 461)
- 16.4 How the Web Is Changing the Investment Community (p. 463)
- 16.4.1 Electronic Communication Networks (ECNs) (p. 463)
- 16.4.2 Online Trading (p. 465)
- 16.4.3 Online Bond Trading (p. 472)
- 16.5 Merging Financial Services (p. 472)
- 16.6 Financial Aggregation Services (p. 473)
- 16.7 Wireless Banking and Trading (p. 474)
- 16.8 Financial Planning Online (p. 477)
- 16.9 Internet and World Wide Web Resources (p. 478)
- 17 e-Learning (p. 489)
- 17.1 Introduction (p. 490)
- 17.2 e-Learning Technologies and Infrastructure (p. 491)
- 17.3 e-Learning Overview (p. 492)
- 17.4 e-Learning Solution Providers (p. 493)
- 17.5 Training Marketplaces (p. 495)
- 17.6 Information Technology (IT) Training Online (p. 495)
- 17.7 Traditional Education Online (p. 499)
- 17.8 Studying Online (p. 501)
- 17.9 Educational Supplies and Resources Online (p. 503)
- 17.10 Internet and World Wide Web Resources (p. 503)
- 18 e-Publishing (p. 511)
- 18.1 Introduction (p. 512)
- 18.2 Electronic Publishing (p. 512)
- 18.3 Self-Publishing (p. 515)
- 18.4 Print on Demand (p. 518)
- 18.5 e-Publishing: Related Hardware and Technologies (p. 519)
- 18.5.1 XrML (p. 519)
- 18.5.2 e-Books (p. 520)
- 18.6 Online News Sources (p. 521)
- 18.7 e-Zines and Online Magazines (p. 521)
- 18.8 Future of e-Publishing (p. 523)
- 18.9 Internet and World Wide Web Resources (p. 525)
- 19 Online Entertainment (p. 530)
- 19.1 Introduction (p. 531)
- 19.2 Online Entertainment (p. 532)
- 19.3 Entertainment and Technology (p. 533)
- 19.4 MP3 and File-Transfer Technology (p. 534)
- 19.5 Amateur and Independent Artist Opportunities (p. 534)
- 19.6 Interactive Web TV (p. 536)
- 19.7 Music and the Web (p. 537)
- 19.8 Web Radio (p. 537)
- 19.9 Sports on the Web (p. 538)
- 19.10 Comedy on the Web (p. 540)
- 19.11 Online Games (p. 541)
- 19.12 Online Hollywood (p. 542)
- 19.12.1 Talent Scouting (p. 544)
- 19.12.2 Screen Writing (p. 545)
- 19.12.3 Distribution and Supplies (p. 545)
- 19.13 The Future of Entertainment (p. 545)
- 19.14 Internet and World Wide Web Resources (p. 547)
- 20 Online Career Services (p. 553)
- 20.1 Introduction (p. 554)
- 20.2 Resources for the Job Seeker (p. 555)
- 20.3 Online Opportunities for Employers (p. 556)
- 20.3.1 Posting Jobs Online (p. 558)
- 20.3.2 Problems with Recruiting on the Web (p. 560)
- 20.3.3 Diversity in the Workplace (p. 560)
- 20.3.4 Recruiting Services (p. 562)
- 20.3.5 Testing Potential Employees Online (p. 563)
- 20.4 Career Sites (p. 563)
- 20.4.1 Comprehensive Career Sites (p. 564)
- 20.4.2 Technical Positions (p. 565)
- 20.4.3 Contracting Online (p. 566)
- 20.4.4 Executive Positions (p. 567)
- 20.4.5 Students and Young Professionals (p. 568)
- 20.4.6 Other Online Career Services (p. 569)
- 20.5 Internet and World Wide Web Resources (p. 569)
- Part 7 Appendices
- A Microsoft Internet Explorer 5.5 (p. 578)
- A.1 Introduction to the Internet Explorer 5.5 Web Browser (p. 579)
- A.1.1 Connecting to the Internet (p. 579)
- A.1.2 Features of Internet Explorer 5.5 (p. 580)
- A.1.3 File Transfer Protocol (FTP) (p. 583)
- A.1.4 Outlook Express and Electronic Mail (p. 585)
- A.1.5 Outlook Express and Newsgroups (p. 589)
- A.1.6 NetMeeting and MSN Messenger Service (p. 591)
- A.1.7 Controlling the Details (p. 594)
- B Building an e-Business: Internet and Web Programming (p. 599)
- B.1 Introduction (p. 600)
- B.2 Problem Statement (p. 600)
- B.3 Three-Tier Architecture (p. 600)
- B.3.1 Top Tier: The User Interface (p. 601)
- B.3.2 Middle Tier: Business Processes (The Server) (p. 601)
- B.3.3 Bottom Tier: Database (p. 602)
- B.4 Introduction to the Bug2Bug.com Bookstore (p. 602)
- C Introduction to HyperText Markup Language 4 (HTML 4) (p. 614)
- C.1 Introduction (p. 615)
- C.2 Markup Languages (p. 615)
- C.3 Editing HTML (p. 616)
- C.4 Common Tags (p. 617)
- C.5 Headers (p. 619)
- C.6 Text Styling (p. 620)
- C.7 Linking (p. 622)
- C.8 Images (p. 625)
- C.9 Formatting Text With [left angle bracket]FONT[right angle bracket] (p. 629)
- C.10 Special Characters, Horizontal Rules and More Line Breaks (p. 631)
- C.11 Internet and WWW Resources (p. 634)
- D Intermediate HTML 4 (p. 639)
- D.1 Introduction (p. 640)
- D.2 Basic HTML Tables (p. 640)
- D.3 Intermediate HTML Tables and Formatting (p. 643)
- D.4 Basic HTML Forms (p. 646)
- D.5 More Complex HTML Forms (p. 649)
- D.6 Internet and WWW Resources (p. 655)
- E Introduction to HTML, ASP, XML and JavaScript Syntax (p. 660)
- E.1 Introduction (p. 661)
- E.2 Introduction to HTML (p. 661)
- E.3 Introduction to ASP (p. 661)
- E.4 Introduction to XML (p. 665)
- E.5 Introduction to JavaScript (p. 666)
- F The Client Tier: The User Interface (p. 672)
- F.1 The Client Tier (p. 673)
- F.2 HTML (p. 674)
- F.3 XML and XSL (p. 679)
- G The Middle Tier: Business Processes (p. 685)
- G.1 Introduction (p. 686)
- G.2 Active Server Pages (ASP) (p. 686)
- G.3 Adding and Viewing Cart contents (p. 701)
- G.4 Check Out (p. 707)
- H The Bottom Tier: The Database (p. 722)
- H.1 Introduction (p. 723)
- H.2 Bottom Tier: Database (p. 723)
- H.3 Access Database (p. 723)
- I Accessibility Programming (p. 725)
- I.1 Introduction (p. 726)
- I.2 Providing Alternatives for Multimedia Content (p. 726)
- I.3 Maximizing Readability by Focusing on Structure (p. 729)
- I.4 Accessibility in HTML Tables (p. 729)
- I.5 Accessibility in HTML Frames (p. 733)
- I.6 Accessibility in XML (p. 733)
- I.7 Using Voice Synthesis and Recognition with VoiceXML (p. 734)
- 7.6 Internet and World Wide Web Resources (p. 741)
- J Installing a Web Server (p. 746)
- K Setting Up a Microsoft ODBC Data Source (p. 747)
- Glossary (p. 748)
- Index (p. 770)
Excerpt provided by Syndetics
Author notes provided by Syndetics
DR. HARVEY M. DEITEL , CEO of Deitel & Associates, Inc., has 40 years in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with Paul J. Deitel. He is author or co-author of several dozen books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Polish and Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.
PAUL J. DEITEL , Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studies Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave e Software, Computervision, Stratus, Fidelity, Cambridge Technology Partners, Lucent Technologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.
KATE STEINBUHLER , Editorial Director at Deitel & Associates, Inc. and a graduate of Boston College with majors in English and communications, served as project manager and primary author of Chapters 3, 11, 12, 17 and 20. She co-authored Chapters 1, 4, 12 and 14, and served as project manager and co-author for six business chapters in e-Business and e-Commerce for Managers' sister book, e-Business and e-Commerce How To Program . She would like to acknowledge the other members of the PACK (the PACK consists of Paul Brandano, Abbey Deitel, Christy Connolly and Kate Steinbuhler) for their hard work and devotion to the project, and extend a special thank you to Greg Friedman and Alyssa Clapp for their support. She would like to thank Dale Herbeck, Chair and Associate Professor of Communications at Boston College, who provided insights for Chapter 11.
The Deitels are co-authors of the best-selling introductory college computer-science programming language textbooks, Internet and World Wide Web How to Program and e-Business and e-Commerce How to Program . The Deitels are also co-authors the Internet and World Wide Web Programming Multimedia Cyber Classroom and the e-Business and e-Commerce Programming Multimedia Cyber Classroom . The Deitels are authors of the world's #1 selling college text books in Java, C and C++.