Enhanced descriptions from Syndetics:

An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web.

Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.

Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you:
* How to get a business connection to the Internet
* How a business of any size can establish a compelling presence on the Web
* How to gather valuable information about and from visitors to your site
* About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
* How to design virtual stores with graphics, sound, video, and hypertext
* How to conduct secure transactions on the Internet
* How to develop the right Internet marketing strategies for your type of business.

Table of contents provided by Syndetics

• Leveraging the Web for Marketing-A Preview
• Internet Overview
• Marketing on the Internet: The Big Picture
• Successful Marketing on the Internet
• The World Wide Web, and Using It for Business
• Effective WWW Marketing-An Integrated Approach
• Caution, Security, and Customs of the Natives-A Cautionary Tale
• Constructing Effective Web Sites
• Preparing HTML Documents for the World Wide Web
• Adding Graphics, Sound, Databases, Action and Interactivity to a Web Site
• Homepages That Work: Best Practices for Marketing
• Online Resources For Internet Marketing
• Power-Searching the Web
• Important World Wide Web Resources and Sites Supporting Internet Marketing
• Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information
• Expanding your Internet Marketing Tool Kit
• Epilogue
• Appendices
• Glossary
• Index

Author notes provided by Syndetics

JILL H. ELLSWORTH, Ph.D., a former university professor and dean, is an Internet consultant for Fortune 500 companies, a nationally known speaker about business and marketing on the Internet, and a frequent guest on CNBC. She is a board member of the Internet Development Association and a member of the Microsoft Small Business Council. She is coauthor (with Matthew V. Ellsworth) of eight Internet books, including The New Internet Business Book and Marketing on the Internet, both from Wiley. She can be reached at: je@world.std.com.

MATTHEW V. ELLSWORTH holds degrees from Michigan State and Syracuse Universities. He researches digital communication, writes about the Internet, and is a Web consultant. His Internet address is: oakridgea@world.std.com. He and Dr. Ellsworth are also the leaders of AOL's InBusiness forum.